Consumer Behavior with DDB Needham Data Disk

Name: Consumer Behavior with DDB Needham Data Disk
Availability: InStock
ISBN: 9780073261546

ISBN-10: 0073261548

ISBN-13: 9780073261546

Edition: 10th 2007 (Revised)

Authors: Delbert I. Hawkins, David L. Mothersbaugh, Roger J. Best

List price: $165.94

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Book details

List price: $165.94
Edition: 10th
Copyright year: 2007
Publisher: McGraw-Hill Higher Education
Binding: Hardcover
Pages: 790
Size: 8.50" wide x 10.50" long x 1.50" tall
Weight: 3.586
Language: English

Introduction
Consumer Behavior and Marketing Strategy
External Influences
Cross-Cultural Variations in Consumer Behavior
The Changing American Society: Values
The Changing American Society: Demographics and Social Stratification
The Changing American Society: Subcultures
The American Society: Families and Households
Group Influences on Consumer Behavior Part Two Cases Cases 2–1 through 2–9
Internal Influences
Perception
Learning, Memory, and Product Positioning
Motivation, Personality, and Emotion
Attitudes and Influencing Attitudes
Self-Concept and Lifestyle Part Three Cases Cases 3–1 through 3–10
Consumer Decision Process
Situational Influences
Consumer Decision Process and Problem Recognition
Information Search
Alternative Evaluation and Selection
Outlet Selection and Purchase
Postpurchase Processes, Customer Satisfaction, and Customer Commitment Part Four Cases Cases 4–1 through 4–8
Organizations as Consumers
Organizational Buyer Behavior Part Five Cases Cases 5–1 and 5–2
Consumer Behavior and Marketing Regulation
Marketing Regulation and Consumer Behavior Part Six Cases Cases 6–1 and 6–2
Consumer Research Methods
Consumer Behavior Audit
Indexes
Table of Contents provided by Publisher. All Rights Reserved.