Marketing Principles and Perspectives

Name: Marketing Principles and Perspectives
Availability: InStock
ISBN: 9780073225692

ISBN-10: 007322569X

ISBN-13: 9780073225692

Edition: 5th 2007 (Revised)

Authors: William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

List price: $146.88

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Book details

List price: $146.88
Edition: 5th
Copyright year: 2007
Publisher: McGraw-Hill Higher Education
Binding: Paperback
Size: 8.50" wide x 10.50" long x 1.00" tall
Weight: 2.684
Language: English

Marketing in a Dynamic Environment
An Overview of Contemporary Marketing
The Global Marketing Environment
Marketing’s Strategic Role in the Organization
Buying Behavior
Consumer Buying Behavior and Decision Making
Business to Business Markets and Buying Behavior
Marketing Research and Market Segmentation
Marketing Research and Decision Support Systems
Market Segmentation and Targeting
Product and Service Concepts and Strategies
Product and Service Concepts
Developing New Products and Services
Product and Service Strategies
Pricing Concepts and Strategies
Pricing Concepts
Price Determination and Pricing Strategies
Marketing Channels and Logistics
Marketing Channels
Retailing
Wholesaling and Logistics Management
Integrated Marketing Communications
An Overview of Marketing Communications
Advertising and Public Relations
Consumer and Trade Sales Promotion
Personal Selling and Sales Management
Direct Marketing Communications
Developing a Marketing Plan
Applications of Mathematical and Financial Tools to Marketing Decisions
Table of Contents provided by Publisher. All Rights Reserved.