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Strategy Core Concepts, Analytical Tools, Readings with Online Learning Center with Premium Content Card

ISBN-10: 0073203343
ISBN-13: 9780073203348
Edition: 2nd 2006 (Revised)
List price: $109.38
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Book details

List price: $109.38
Edition: 2nd
Copyright year: 2006
Publisher: McGraw-Hill Higher Education
Binding: Paperback
Size: 8.00" wide x 10.00" long x 0.75" tall
Weight: 2.046
Language: English

Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases Thompson, Gamble, and Strickland
Introduction and Overview
What is strategy and why is it important?
Core Concepts and Analytical Tools
Analyzing a company’s external environment
Analyzing a company’s resources and competitive position
Crafting the Strategy
Crafting a strategy: The quest for competitive advantage
Competing in foreign markets
Diversification: Strategies for managing a group of businesses
Strategy, ethics, and social responsibility
Executing the Strategy
Executing the strategy: Building a capable organization and instilling a culture
Managing internal operations in ways that promote good strategy execution
Readings
What Is Strategy and How Is The Process of Crafting and Executing Strategy Managed?
What is Strategy and How Do You Know If You Have One?
Walking the Talk (Really!): Why Visions Fail
The Motivational Benefits of Goal-Setting
Crafting Strategy in Single Business Companies
How Industries Change
Five Killer Strategies for Trouncing the Competition
Racing to be 2nd: Conquering the Industries of the Future
Oursourcing Strategies: Opportunities and Risks
Crafting Strategy in Diversified Companies
Increasing the Odds of Successful Growth: The Critical Prelude to Moving “Beyond the Core”
Implementing and Executing Strategy
Management is the Art of Doing and Getting Done
Some Pros and Cons of Six Sigma: An Academic Perspective
Linking Goals to Monetary Incentives
The Seven Habits of Spectacularly Unsuccessful Executives
Strategy, Ethics, and Social Responsibility
Corporate Social Responsibility: Why Good People Behave Badly in Organizations
Good Governance and the Misleading Myths of Bad Metrics

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