| |
| |
Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases Thompson, Gamble, and Strickland | |
| |
| |
Introduction and Overview | |
| |
| |
What is strategy and why is it important? | |
| |
| |
Core Concepts and Analytical Tools | |
| |
| |
Analyzing a company’s external environment | |
| |
| |
Analyzing a company’s resources and competitive position | |
| |
| |
Crafting the Strategy | |
| |
| |
Crafting a strategy: The quest for competitive advantage | |
| |
| |
Competing in foreign markets | |
| |
| |
Diversification: Strategies for managing a group of businesses | |
| |
| |
Strategy, ethics, and social responsibility | |
| |
| |
Executing the Strategy | |
| |
| |
Executing the strategy: Building a capable organization and instilling a culture | |
| |
| |
Managing internal operations in ways that promote good strategy execution | |
| |
| |
Cases in Crafting and Executing Strategy | |
| |
| |
Crafting Strategy in Single-Business Companies | |
| |
| |
Whole Foods Market in 2005 | |
| |
| |
Starbucks in 2004: Driving for Global Dominance | |
| |
| |
Netflix in 2004: What Strategic Moves to Make Next? | |
| |
| |
From KaZaA to Skype. | |
| |
| |
Competition in MP3 Players | |
| |
| |
Competition in the Bottled Water Industry in 2004 | |
| |
| |
Dell, Inc. in 2005 | |
| |
| |
easyCar.com | |
| |
| |
KFC and the Global Fast Food Industry | |
| |
| |
Krispy Kreme Doughnuts in 2005: Are the Glory Days Over? | |
| |
| |
Atkins Nutritionals: A Market Driven Business Model | |
| |
| |
Kodak at the Crossroads: The Transition from Film-Based to Digital Technology | |
| |
| |
Adam Aircraft | |
| |
| |
Creating Customer Value at Rocky Mountain Fiberboard | |
| |
| |
Electronic Arts and the Global Video Game Industry | |
| |
| |
Ebay | |
| |
| |
Google’s Strategy—The Quest for a Technology-Based Competitive Advantage | |
| |
| |
Vincor and the New World of Wine | |
| |
| |
Coca-Cola’s Marketing Challenges in Brazil: The Tuba�nas War | |
| |
| |
Harley Davidson | |
| |
| |
Globalizing Volkswagen: Creating Excellence on All Fronts | |
| |
| |
Crafting Strategy in Diversified Companies | |
| |
| |
Adidas-Salomon | |
| |
| |
News Corp in 2004: The DirecTV Acquisition and Beyond | |
| |
| |
Cases in Executing Strategy | |
| |
| |
Robin Hood | |
| |
| |
Dilemma at Devil’s Den | |
| |
| |
Wal-Mart Stores, Inc.—A New Set of Challenges | |
| |
| |
Michelin China | |
| |
| |
Singapore Airlines 2004—Managing Organizational Change in a Turbulent Environment | |
| |
| |
Best Buy: Staying at the Top | |
| |
| |
Deloitte & Touche: Integrating | |
| |
| |
Strategy, Ethics, and Social Responsibility | |
| |
| |
Smithfield Foods: When Growing the Business Damages the Environment | |
| |
| |
Merck and the Vioxx Fallout | |