Business Communication at Work

Name: Business Communication at Work
Price: 6.96 USD
Availability: InStock
ISBN: 9780073138312

ISBN-10: 0073138312

ISBN-13: 9780073138312

Edition: 3rd 2007 (Revised)

Authors: Marilyn L. Satterwhite, Judith Olson-Sutton

List price: $102.67

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Description:

BCW/3 is a very practical, hands-on text-workbook to help students learn how to write the types of communication that they are most apt to experience on the job. Each chapter is an independent unit that allows the teacher the flexibility of covering most chapters in any order. This flexibility allows the teacher to customize the course to meet the needs of individual classes. Many chapters are easily broken into units so teachers can cover just the units they want. The book is full of examples of letters, memos, etc. so students can actually see the application of the principles covered in the book. A Web site for this book provides supplemental learning exercises. Although the main focus…

Book details

List price: $102.67
Edition: 3rd
Copyright year: 2007
Publisher: McGraw-Hill Higher Education
Binding: Paperback
Pages: 536
Size: 8.75" wide x 11.25" long x 0.75" tall
Weight: 2.332
Language: English







Setting the Stage for Effective Communication



Choosing the Right Words



Developing Sentences and Paragraphs






Developing Listening and Speaking Skills



Planning and Organizing Business Messages



Using Technology to Improve Communication



Formatting Business Messages






Goodwill Principles and Goodwill Messages



Messages for Inquiries and Requests



Claim and Adjustment Messages



Persuasive Messages



Order, Credit, and Collection Messages






Developing Memos and Memo Reports



Creating Press Releases, Newsletters, and Letters to Public Officials



Constructing and Presenting Reports



Preparing Meeting Communications






Conducting the Job Search



Selling Yourself to Employers