Broadcasting, Cable, the Internet and Beyond An Introduction to Electronic Media

ISBN-10: 0073135801
ISBN-13: 9780073135809
Edition: 6th 2008
List price: $126.00
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Book details

List price: $126.00
Edition: 6th
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Publication date: 3/14/2007
Binding: Paperback
Pages: 368
Size: 8.50" wide x 10.25" long x 0.75" tall
Weight: 1.430
Language: English

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Previous edition TOC
Foundations Introduction
History of Broadcast Media
History of Cable, Home Video and the Internet
Audio and Video Technology
How It Is
Radio Today
Television Today
The Internet and New Media
How It's Done
The Advertising Marketplace
Radio Programming
Television Programming
How It's Controlled
Rules and Regulations
Self-Regulation and Ethics
What It Does
Ratings and Audience Feedback
Effects
The International Scene

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