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Writing for Print and Digital Media with Online Learning Center and PowerWeb

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ISBN-10: 0073053139

ISBN-13: 9780073053134

Edition: 2005

Authors: Michael Ryan, James W. Tankard

List price: $89.06
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Book details

List price: $89.06
Copyright year: 2005
Publisher: McGraw-Hill Higher Education
Publication date: 11/23/2004
Binding: Mixed Media
Size: 7.25" wide x 8.75" long x 1.00" tall
Weight: 1.848
Language: English

Michael Ryan received his Masters of Engineering Science and his Ph.D. in electrical engineering from the University of New South Wales. Mr. Ryan is a senior lecturer at the University of New South Wales in Australia.

Context
Solutions: Communication is Critical Democracy's Foundation Media Problems and Pressures An Objective Approach Alternatives to an Objective Approach Media Convergence Your Responsibility Is . . .
News: What It Is and What It's Not New Values Pegs and Angels Purposes of News Types of Content Specialization Your Responsibility Is . . .
Accuracy: To Err is Awful A Media Scourge Objective Errors Subjective Errors Conscious Slanting Self-editing Your Responsibility Is . . .
Writing
Style: A Multimedia Approach Fundamentals Beyond the Basics Self-editing Your Responsibility Is...
Leads: That Most Formidable Challenge Five W's and the H Summary Lead Narrative Lead Self-editing Your Responsibility Is . . .
Organization: Structures, Unity, and Background Inverted Pyramid Other Structures Story Unity Background Your Responsibility Is . . .
Sources: Quotation and Attribution Quotations Attribution Putting It All Together Your Responsibility Is . . .
Information
The Web: Find and Evaluate Information Problems General Information Databases Electronic Mail Your Responsibility Is . . .
Documents: Directories, Records, and Databases Media Documents Directories Business Information Government Documents Systematic Studies of Records Constructing Databases Your Responsibility Is . . .
Interviews: Preparation and Problem Pre-interview Research Directive Versus Nondirective Interviews Written Questions Elusive Questions The Interview Recording Information Telephones, Electronic Mail Special Problems Your Responsibility Is . . .
Events: Meetings, Speeches, and News Conferences Advance Stories Collecting Information Covering a Meeting or Speech News Conferences Special Problems A Suggestion for Public Relations Your Responsibility Is . . .
Numbers: Statistics and Social Science Techniques Fundamental Concepts Interpreting Numbers Social Sciences Techniques Your Responsibility Is . . .
Perspectives
Law: Pitfalls and Opportunities The First and 14th Amendments Freedom of Information Libel Privacy Free Press- Fair Trial Confidentail Sources Copyright Law Administrative Regulations Your Responsibility Is . . .
Ethics: Navigating Through Rough Moral Seas Pollution From Unethical Behavior Avoiding Unethical Behavior Ethics and Personal Gain Collecting, Disseminating Information Other Ethical Quagmires Your Responsibility Is . . .
Careers: Evaluation, Expectations and Goals Skills, Concepts, Arts, Sience What It Means Set Goals Expectations Some Job-Hunting Tips Your Responsibility Is . . .
Appendices
Some Common News Beats
Selected Rules for English Usage
Selected Style Rules
Copy-Editing Symbols
One Story; Multiple Formats
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