Managing Product and Service Development Text and Cases

Name: Managing Product and Service Development Text and Cases
Price: 8.54 USD
Availability: InStock
ISBN: 9780073023014

ISBN-10: 0073023019

ISBN-13: 9780073023014

Edition: 2007

Authors: Stefan Thomke

List price: $166.88

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Description:

"Helping students learn about innovation through exploration, Managing Product and Service Development examines the managerial aspects critical to conceiving, designing, and developing innovative products and services. Managing Product and Service Development addresses the role of new technologies in product development but does not require training or experience in a technical field, making it applicable to a variety of students and courses." "With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of our economy. With its emphasis on the experimental and exploratory aspects of product and…

Book details

List price: $166.88
Copyright year: 2007
Publisher: McGraw-Hill Higher Education
Publication date: 1/27/2006
Binding: Hardcover
Pages: 600
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 2.288
Language: English



Introduction Module One: Building Capabilities for Experimentation, Learning and Prototyping Module Overview


The Final Voyage of the Challenger


Apple Powerbook: Design Quality and Time to Market


IDEO Product Development


Bank of America Article: R & D Comes to Services: Bank of America's Pathbreaking Experiments


Team New Zealand Article: Enlightened Experimentation: The New Imperative for Innovation


Eli Lilly & Company: Drug Development Strategy Module Two: Development Process Design and Improvement Module Overview


Innovation at 3M Article: Creating Breakthroughs at 3M Note: Understanding User Needs


Product Development at Dell Computer Corporation Article: Agile Product Development: Managing Flexibility in Uncertain Environments


Developing Products on Internet Time: A Process Design Exercise Article: Developing Products on Internet Time


BMW AG: The Digital Car Project Article: The Effect of 'Front-Loading' Problem-Solving on Product Development Performance


Bush Boake Allen Article: Customers as Innovators: A New Way to Create Value Module Three: Managing Development Networks Module Overview


Microsoft Office: Finding the Suite Spot Note: Learning from Projects: Note on Conducting a Postmortem Analysis


We’ve Got Rhythm! Medtronic Corporation’s Cardiac Pacemaker Business Article: Creating Project Plans to Focus Product Development


Siemens AG: Global Development Strategy Article: Building Effective R & D Capabilities Abroad


Project Dreamcast: Serious Play at Sega Enterprises Ltd. Article: Increasing Returns and the New World of Business


Millennium Pharmaceuticals, Inc. Article: Mastering the Value Chain: An Interview with Mark Levin of Millennium Pharmaceuticals