International Management with PowerWeb

ISBN-10: 0072975385
ISBN-13: 9780072975383
Edition: 5th 2003 (Revised)
List price: $200.63
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Book details

List price: $200.63
Edition: 5th
Copyright year: 2003
Publisher: McGraw-Hill Higher Education
Publication date: 10/24/2003
Binding: Mixed Media
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 1.232
Language: English

Text
The Internationalization Process
The Global Business Environment
The World of International Trade
Managing Export Operations
Global Sourcing Strategy: R & D , Manufacturing, and Marketing Interfaces
Licensing
The Design and Management of International Joint Ventures
International Strategy Formulation
The Impact of Globalization on the Organization of Activities
The Evolving Multinational
The Global Manager
Managing International Government Relations
Global Leadership
Ethics
Managing the Global Workforce
Cases On Internationalization
The Global Branding of Stella Artois
Sesame Workshop and International Growth
Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World’s Peoples
MTN: Inventing in Africa
The Chinese Fireworks Industry
Swatch and the Global Watch Industry
Selkirk Group in Asia
Looks.com (A) – A Grey Issue
Intel’s Site Selection Decision in Latin America
Cameron Auto Parts (A) – Revised
Time Warner Inc. and the ORC Patents
GM and AvtoVAZ of Russia
Nora-Sakari: A Proposed Joint Venture in Malaysia
Euro-Air(A)
Multinational Management
Samsung China: The Introduction of Color TV
Dubai Aluminum (A)
Quest Foods Asia Pacific and the CRM Initiative
Blue Ridge Spain
Meridian Magnesium: International Technology Transfer
Honeywell Inc. and Global Research and Development
Whirlpool Corporation’s Global Strategy
Bristol Compressors, Asia-Pacific
Larson in Nigeria
HCM Beverage Company
Enron and the Dabhol Power Company -new
Crisis at Renault: The Vilvoorde Plant closing (A)
Global Enterprises, Inc.
Steve Parker and the SA-Tech Venture (A)
Sicom GmbH and CD Piracy
DSL de Mexico S.A. de C.V. (A)
Staffing Foreign Expansion: Rentsch Enters Poland
Mabuchi Motor Co., Ltd.

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