Marketing The Core with PowerWeb

Name: Marketing The Core with PowerWeb
Price: 51.48 USD
Availability: InStock
ISBN: 9780072880373

ISBN-10: 0072880376

ISBN-13: 9780072880373

Edition: 2004

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

List price: $109.06

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Book details

List price: $109.06
Copyright year: 2004
Publisher: McGraw-Hill Higher Education
Publication date: 7/25/2003
Binding: Hardcover
Size: 8.25" wide x 10.75" long x 0.75" tall
Weight: 2.948
Language: English




Initiating the Marketing Process



Developing Customer Relationships and Value through Marketing



Linking Marketing and Corporate Strategies



Scanning the Marketing Environment



Ethics and Social Responsibility in Marketing



Understanding Buyers and Markets



Consumer Behavior



Organizational Markets and Buying Behavior



Reaching Global Markets



Targeting Marketing Opportunities



Turning Marketing Information into Action



Identifying Market Segments and Targets



Satisfying Marketing Opportunities



Developing New Products and Services



Managing Products, Services, and Brands



Pricing Products and Services



Managing Marketing Channels and Supply Chains



Retailing and Wholesaling



Integrated Marketing, Communications, and Direct Marketing



Advertising, Sales Promotion, and Public Relations



Personal Selling and Sales Management



Implementing Interactive and Multi-Channel Marketing



Creating an Effective Marketing Plan