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Analysis for Marketing Planning

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ISBN-10: 0072865962

ISBN-13: 9780072865967

Edition: 6th 2005 (Revised)

Authors: Donald R. Lehmann, Russell S. Winer

List price: $100.67
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Book details

List price: $100.67
Edition: 6th
Copyright year: 2005
Publisher: McGraw-Hill Higher Education
Publication date: 8/18/2004
Binding: Paperback
Pages: 272
Size: 6.50" wide x 9.25" long x 0.50" tall
Weight: 0.748
Language: English

Overview
Marketing Plan Outline
Defining the Competitive Set
Industry Analysis
Competitor Analysis
Customer Analysis
Economic Value to the Customer
Market Potential and Sales Forecasting
Time Series Regression with Seasonal Factors
Developing Marketing Strategy