Internet Marketing with E-Commerce PowerWeb

Name: Internet Marketing with E-Commerce PowerWeb
Price: 6.75 USD
Availability: InStock
ISBN: 9780072865264

ISBN-10: 0072865261

ISBN-13: 9780072865264

Edition: 2nd 2004 (Revised)

Authors: Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon Paddison

List price: $136.88

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Book details

List price: $136.88
Edition: 2nd
Copyright year: 2004
Publisher: McGraw-Hill Higher Education
Publication date: 4/25/2003
Binding: Hardcover
Pages: 768
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 3.498
Language: English



Introduction to Internet Marketing


Framing the Market Opportunity


Framing the Market Opportunity


Marketing Strategy


Marketing Strategy in Internet Marketing


The Design of the Customer Experience


Customer Experience


Building the Customer Interface


Customer Interface


The Design of the Marketing Program


Customer Relationships


Product


Pricing


Communication


Community


Distribution


Branding


Designing the Marketspace Matrix


Designing the Marketing Program for Lord of the Rings


Leveraging Customer Information Through Technology


Customer Information Systems: Leveraging Customer Information Through Internet Technology


Marketing Program Evaluation


Customer Metrics