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Marketing with Powerweb

ISBN-10: 0072553723
ISBN-13: 9780072553727
Edition: 13th 2004
List price: $143.75 Buy it from $3.99
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Book details

List price: $143.75
Edition: 13th
Copyright year: 2004
Publisher: Glencoe/McGraw-Hill
Publication date: 5/29/2003
Binding: Mixed Media
Pages: 736
Size: 8.50" wide x 10.50" long x 1.00" tall
Weight: 3.278
Language: English

William J. Stanton is professor emeritus of marketing at the University of Colorado-Boulder. He received his PhD in marketing from Northwestern University, where he was elected to Beta Gamma Sigma. He has worked in business and has taught in several management development programs for marketing executives. He has served as a consultant for various business organizations and has engaged in research projects for the federal government. Professor Stanton also has lectured at universities in Europe, Asia, Mexico, and New Zealand. A coauthor of the leading text in sales management, Professor Stanton has also published several journal articles and monographs. Marketing has been translated into Spanish, and separate editions have been adapted (with coauthors) for Canada, Italy, Australia, and South Africa. In a survey of marketing educators, Professor Stanton was voted one of the leaders in marketing thought. And he is listed in Who's Who in America and Who's Who in the World.

The Nature and Scope of Marketing
THe Field of Marketing
The Dynamic Marketing Environment
Global Markets and Marketing
Target Markets
Consumer Markets and Buying Behavior
Business Markets and Buying Behavior
Market Segmentation, Targeting and Positioning
Marketing Research and Market Information
Product
Product Planning and Development
Product Mix Strategies
Brands, Packaging, and other Product Features
Services and Not-for-Profit Offerings
Price
Price Determination
Marketing Math
Pricing Strategies
Distribution
Channels of Distribution
Retailing
Wholesaling and Physical Distribution
Promotion
Integrated Marketing Communications
Personal Selling and Sales Force Management
Advertising, Sales Promotion, and Public Relations
Managing the Marketing Effort
Strategic Marketing Planning
Marketing Implementation and evaluation
Marketing and the Information Economy
Careers in Marketing
Table of Contents provided by Publisher. All Rights Reserved.

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