Introduction to E-Commerce

Name: Introduction to E-Commerce
Price: 3.73 USD
Availability: InStock
ISBN: 9780072553475

ISBN-10: 0072553472

ISBN-13: 9780072553475

Edition: 2nd 2004 (Revised)

Authors: Jeffrey F. Rayport, Bernard J. Jaworski

List price: $172.92

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Description:

Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a "Principles of Marketing" that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the "strategy" parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the "core" discipline prefer this book over "technology-oriented" e-commerce books. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid…

Book details

List price: $172.92
Edition: 2nd
Copyright year: 2004
Publisher: McGraw-Hill School Education Group
Publication date: 8/8/2003
Binding: Hardcover
Pages: 544
Size: 8.30" wide x 10.30" long x 0.98" tall
Weight: 2.904
Language: English



A Framework for E-Commerce


The Basic Technology of the Internet and the Web


Basic Technology of the Web and E-Commerce Businesses


Strategy Formulation for New Economy Firms


Framing Market Opportunity


Business Models


Customer Interface


Market Communications and Branding


Strategy Implementation


Metrics


Technology Infrastructure


Website Development Process


Website Architecture


Capital Infrastructure


Human and Financial Capital


Media Infrastructure


Media Convergence


Public Policy and Structure


Public Policy: Regulation