International Marketing with PowerWeb

Name: International Marketing with PowerWeb
Price: 20.67 USD
Availability: InStock
ISBN: 9780072551228

ISBN-10: 0072551224

ISBN-13: 9780072551228

Edition: 11th 2002

Authors: Philip R. Cateora, John Graham

List price: $140.63

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Book details

List price: $140.63
Edition: 11th
Copyright year: 2002
Publisher: McGraw-Hill Higher Education
Binding: Mixed Media
Pages: 768
Size: 9.00" wide x 11.50" long x 1.25" tall
Weight: 3.784
Language: English

An Overview
The Scope and Challenge of International Marketing
The Dynamic Environment of Global Business
The Cultural Environment of Global Markets
Geography and History: The Foundation of Cultural Understanding (in color!!!!)
Cultural Dynamics in Assessing Global Markets
Business Customs and Practices in Global Marketing
The Political Environment: A critical issue
Playing by the Rules: The International Legal Environment
Assessing Global Market Opportunities
Developing a Global vision through market research
Emerging Markets of the world
Multinational Market Regions and Market Groups
Developing Global Marketing Strategies
Creating Products and Services for Consumers in Global Markets
Marketing Industrial Products and Business Services
International Distribution Systems
Exporting and Special Issues for Smaller Businesses
Integrated Marketing Communications (in color!!!!)
Personal Selling and Sales Management
Pricing and Terms of Payment in International Markets
Implementing Global Marketing Strategies
Negotiating with International Customers, Partners, and Regulators
Planning and Organizing for Global Markets
Supplementary Material
The Country Notebook
Financing International Operations
Cases
Table of Contents provided by Publisher. All Rights Reserved.