Strategic Marketing Management Cases with Excel Spreadsheets

ISBN-10: 0072514825
ISBN-13: 9780072514827
Edition: 7th 2002 (Revised)
List price: $126.25
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Book details

List price: $126.25
Edition: 7th
Copyright year: 2002
Publisher: McGraw-Hill Higher Education
Publication date: 9/20/2001
Binding: Mixed Media
Pages: 696
Size: 7.75" wide x 9.75" long x 0.75" tall
Weight: 2.750
Language: English

Market Orientation and Organizational Learning
Enterprise Rental-A-Car
Medical Products Inc.: Developing New Products for the 21st Century
The Boston Red Sox
Battered Women Fighting Back!
Filterfresh
The Metropolitan Museum of Art
Bear Creek Golf Range
E-Business
Marketing Program Development
Dunkin' Donuts (video Case)
Medical Products Inc.: The "Wolverine" Project
L'Oreal Nederland B.V.
The New York Islanders Hockey Club, Inc.
Pfizer, Inc. Animal Health Products (A)
Apache Power, Inc.
E-Business
Growth Strategies
Rollerblade, Inc.: Doing Business in a Mature Market (video Case)
Blair Water Purifiers India
SystemSoft Corporation
Transvit of Novgorod, Russia
Shorin-Ryu Karate Academy
Taurus Hungarian Rubber Works
E-Business: Vignette Corp.--"Making the Web Go"
Innovation and Strategic Brand Management
Coca-Cola(Japan)Company (video Case)
The American Express Corporate Purchasing Card
The Quaker Oats Company, Gatorade, and Snapple Beverage
Cruisers
Cima Mountaineering, Inc.
Murphy Brewing Ireland, Limited
Slendertone (A)
E-Business: AOL Time Warner--"Welcome to the 21st Century"
Supply Chain Management and Partnership Alignment
Aligator Records (video Case)
Electro-Products Limited
Konark Television India
San Miguel Corporation--Specialty Products Group
Camar Automotive Hoist
Wentworth Industrial Cleaning Supplies
E-Business: Avon Products, Inc.--"The New Calling"
Cross-Functional Integration
Navistar International Transportation Corporation (video Case)
Floral Farms
The National Bicycle Industrial Co.
Powtron Corporation
Chemical Additives Corporation--Specialty Products Group
Southern Home Developers
Quality Plastics International S.A. de C.V.
E-Business: Intel--"The New Intel"
Implementing Marketing Plans and Assessing Performance
CUTCO International (video Case)
The Bacova Guild, Ltd.
Pfizer, Inc. Animal Health Products (B)
Calloway Golf Company
Wind Technology
Slendertone (B)
Longevity Healthcare Systems, Inc.
E-Business: Amazon.com, Inc.--"Can Amazon Make It?"
Marketing Financial Analysis
Guide to Case
Analysis Index of Cases
Table of Contents provided by Publisher. All Rights Reserved.

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