MP Internet Marketing Building Advantage in a Networked Economy

Name: MP Internet Marketing Building Advantage in a Networked Economy
Availability: OutOfStock
ISBN: 9780072512083

ISBN-10: 0072512083

ISBN-13: 9780072512083

Edition: 2002

Authors: Rafi Mohammed, Robert Fisher, Bernard Jaworski, Aileen Cahill

List price: $151.56

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Book details

List price: $151.56
Copyright year: 2002
Publisher: McGraw-Hill Higher Education
Publication date: 8/16/2001
Binding: Hardcover
Pages: 726
Size: 8.00" wide x 10.00" long x 1.25" tall
Weight: 3.542
Language: English

Michael B. Fabricant is a professor at the Hunter College School of Social Work.Robert Fisher is director of urban studies and professor of social work at the University of Connecticut.

1. Introduction to Internet Marketing Part 1: Corporate and Business Unit-Strategy 2. Corporate and Business-Unit Strategy Part 2: Analyzing the Market Opportunity 3. Framing the Market Opportunity 4. Marketing Research Part 3: Marketing Strategy 5. Marketing Strategy in Internet Marketing Part 4: The Design of the Customer Experience 6. Customer Experience Part 5: The Design of the Marketing Program 7. Customer Relationships 8. Product 9. Pricing 10.Communication 11.Community 12.Distribution 13.Branding 14.Designing the MarketSpace Matrix 15.Design of the Marketing Program: Austin Powers: The Spy Who Shagged Me Part 6: Building the Customer Interface 16.Customer…