Cases in E-Commerce

Name: Cases in E-Commerce
Price: 10.11 USD
Availability: InStock
ISBN: 9780072500950

ISBN-10: 0072500956

ISBN-13: 9780072500950

Edition: 2002

Authors: Jeffrey F. Rayport, Bernard J. Jaworski

List price: $150.00

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Book details

List price: $150.00
Copyright year: 2002
Publisher: McGraw-Hill Higher Education
Publication date: 5/11/2001
Binding: Hardcover
Pages: 656
Size: 8.50" wide x 10.50" long x 1.25" tall
Weight: 3.036
Language: English

All chapters contain a synopsis of chapter cases and integrative questions
Overview of E-Commerce Framework:Amazon.com A, B, C, D,Barnesandnoble.com A, B, C
Framing the Market Opportunity:PlanetAll, Microsoft Carpoint
Business Models: Egghead.com, Virtual Vineyards, Weather Services Corporation, Streamline A, B; ChemUnity.com, Independer.com (INSEAD)
Customer Interface: iVillage(2000), First Direct A, B QVC,Inc., Frontgate Catalog
Marketing Communications and Branding: Monster.com, eloan.com
Implementation: IQVC A, B, Marshall Industries
Valuation: Tom.com
Network Infrastructure: Nortel Networks:Internet Point of Presence, MindSpring
Media Convergence: New York Times A, B; CBS Evening News, CBS Marketwatch, RCA Records: The Digital Revolution
Table of Contents provided by Publisher. All Rights Reserved.