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Strategic Management with PowerWeb and Case TUTOR Card

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ISBN-10: 007249395X

ISBN-13: 9780072493955

Edition: 13th 2003

Authors: Arthur A. Thompson, A. J. Strickland

List price: $119.68
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Book details

List price: $119.68
Edition: 13th
Copyright year: 2003
Publisher: McGraw-Hill Higher Education
Publication date: 5/20/2002
Binding: Mixed Media
Size: 8.50" wide x 10.50" long x 1.75" tall
Weight: 5.434
Language: English

Part One:The Concepts and Techniques of Strategic Management Chapter 1 The Strategic Management Process: An Overview Chapter 2 Establishing Company Direction: Developing a Strategic Vision, Setting Objectives, and Crafting a Strategy Chapter 3 Industry and Competitive Analysis Chapter 4 Evaluating Company Resources and Competitive Capabilities Chapter 5 Strategy and Competitive Advantage Chapter 6 Strategies for Competing in Globalizing Markets Chapter 7 Business Models and Strategies in the Internet Era Chapter 8 Tailoring Strategy to Fit Specific Industry and Company Situations Chapter 9 Strategy and Competitive Advantage in Diversified Companies Chapter 10 Evaluating the…