Business Research Methods

Name: Business Research Methods
Price: 6.75 USD
Availability: InStock
ISBN: 9780072407419

ISBN-10: 0072407417

ISBN-13: 9780072407419

Edition: 7th 2001

Authors: Donald R. Cooper, Pamela S. Schindler

List price: $91.25

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Description:

Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Book details

List price: $91.25
Edition: 7th
Copyright year: 2001
Publisher: McGraw-Hill Higher Education
Binding: Book, Other
Pages: 798
Size: 8.25" wide x 10.25" long x 1.50" tall
Weight: 3.630
Language: English

Research in business	p. 2
Thinking like a researcher	p. 28
The research process : an overview	p. 52
Business research requests and proposals	p. 82
Ethics in business research	p. 114
Research design : an overview	p. 136
Secondary data searches	p. 162
Qualitative research	p. 194
Observation studies	p. 222
Surveys	p. 242
Experiments and test markets	p. 272
Measurement	p. 306
Measurement scales	p. 328
Questionnaires and instruments	p. 356
Table of Contents provided by Blackwell. All Rights Reserved.