Corporate Strategy A Resource-Based Approach

ISBN-10: 0072312866

ISBN-13: 9780072312867

Edition: 2nd 2005 (Revised)

List price: $147.33
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Description:

Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.
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Book details

List price: $147.33
Edition: 2nd
Copyright year: 2005
Publisher: McGraw-Hill Higher Education
Publication date: 12/16/2004
Binding: Paperback
Pages: 304
Size: 7.75" wide x 9.25" long x 0.50" tall
Weight: 0.990
Language: English

An Introduction to Corporate Strategy
Past Approaches to Corporate Strategy
Resources and Rents
Business Strategy and Industry Analysis
Scale and Scope within an Industry
Diversified Expansion
Organizational Limits to Firm Scope
Managing the Multibusiness Corporation
Mechanisms for Achieving Corporate Coherence
Creating Corporate Advantage
Corporate Governance
Corporate Transformation: The Dynamics of Corporate Strategy
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