Corporate Strategy A Resource-Based Approach

Name: Corporate Strategy A Resource-Based Approach
Price: 4.08 USD
Availability: InStock
ISBN: 9780072312867

ISBN-10: 0072312866

ISBN-13: 9780072312867

Edition: 2nd 2005 (Revised)

Authors: David J. Collis, Cynthia A. Montgomery

List price: $147.33

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Description:

Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop…

Book details

List price: $147.33
Edition: 2nd
Copyright year: 2005
Publisher: McGraw-Hill Higher Education
Publication date: 12/16/2004
Binding: Paperback
Pages: 304
Size: 7.75" wide x 9.25" long x 0.50" tall
Weight: 0.990
Language: English




An Introduction to Corporate Strategy



Past Approaches to Corporate Strategy



Resources and Rents



Business Strategy and Industry Analysis



Scale and Scope within an Industry



Diversified Expansion



Organizational Limits to Firm Scope



Managing the Multibusiness Corporation



Mechanisms for Achieving Corporate Coherence



Creating Corporate Advantage



Corporate Governance



Corporate Transformation: The Dynamics of Corporate Strategy