Tao of Twitter Changing Your Life and Business 140 Characters at a Time

ISBN-10: 0071841156
ISBN-13: 9780071841153
Edition: 2nd 2014 (Revised)
Authors: Mark Schaefer
List price: $11.99 Buy it from $10.63
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Description: The definitive guide to Twitter marketing--updated with all the new functionsThe Tao of Twitter, Revised and Expanded New Edition offers strategies, tactics, and time-savers for driving measurable marketing, branding, and personal benefits from this  More...

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Book details

List price: $11.99
Edition: 2nd
Copyright year: 2014
Publisher: McGraw-Hill Education
Publication date: 9/1/2014
Binding: Paperback
Pages: 224
Size: 5.50" wide x 8.25" long x 0.50" tall
Weight: 0.594
Language: English

The definitive guide to Twitter marketing--updated with all the new functionsThe Tao of Twitter, Revised and Expanded New Edition offers strategies, tactics, and time-savers for driving measurable marketing, branding, and personal benefits from this powerful social media platform. Readers get hundreds of tips, examples, and easy-to-follow instructions for increasing influence, getting new followers, and boosting overall profitability.Mark W. Schaefer is the founder of the annual Social Slam conference, and he teaches social media marketing at Rutgers.

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant and author of The Tao of Twitter. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He is also an adjunct marketing professor at Rutgers University's MBA program and has advanced degrees in international marketing and organizational development. A highlight for him was studying under Peter Drucker for several years at The Claremont Graduate University. Mark has extensive experience creating powerful marketing programs for diverse companies -- from Fortune 100 titans to start-ups. He holds seven patents for his business innovations and is known for his creative vision. Mark is recognized as one of the top-rated influencers on Twitter and is author of the blog {grow}, one of the Ad Age "Power 100" marketing blogs of the world at www.businessesGROW.com.

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