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Product Manager's Desk Reference

ISBN-10: 0071824502
ISBN-13: 9780071824507
Edition: 2nd 2015
Authors: Steven Haines
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Description: The go-to guide for product managers--fully updated with must-know practices for managing products on a global basisThe Product Manager's Desk Reference was the first book to lay down a comprehensive body of knowledge for this critical function.This  More...

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Book details

List price: $69.99
Edition: 2nd
Copyright year: 2015
Publisher: McGraw-Hill Education
Publication date: 7/1/2014
Binding: Hardcover
Pages: 832
Size: 8.00" wide x 9.75" long x 1.75" tall
Weight: 3.630
Language: English

The go-to guide for product managers--fully updated with must-know practices for managing products on a global basisThe Product Manager's Desk Reference was the first book to lay down a comprehensive body of knowledge for this critical function.This updated edition features a revised Product Management Life Cycle, which includes all-new steps for Discovery & Innovation, Marketing Insight & Strategy, and Performance Management, and fine tuning of the other steps in the process. As a result of the enhanced model, many sections of the book have been revised to provide actionable information on nearly all aspects of product management and development.Steven Haines is the founder of global training and advisory services firm Sequent Learning Networks and The Product Management Executive Board.

Steven Haines is the author of three Java books: The Java Reference Guide (InformIT/Pearson, 2005), Java 2 Primer Plus (SAMS, 2002), and Java 2 From Scratch (QUE, 1999). In addition to contributing chapters and co-authoring other books, as well as editing countless software publications, he is also the Java Host on InformIT.com. As an educator, he has taught all aspects of Java at Learning Tree University as well as at the University of California, Irvine. By day he works as a Java EE 5 Performance Architect at Quest Software, defining performance tuning and monitoring software as well as managing and performing Java EE 5 performance tuning engagements for large-scale Java EE 5 deployments, including those of several Fortune 500 companies.

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