Strategic Digital Marketing How to Apply an Integrated Marketing and Roi Framework for Your Business

ISBN-10: 0071819509
ISBN-13: 9780071819503
Edition: 2014
List price: $32.00 Buy it from $7.41
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Description: Thought leaders from the Rutgers Center for Management Development (CMD) reveal the digital marketing secrets that have helped Merck, J&J, and other top companies succeedStrategic Digital Marketing introduces several new frameworks for  More...

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Book details

List price: $32.00
Copyright year: 2014
Publisher: McGraw-Hill Companies, The
Publication date: 10/9/2013
Binding: Hardcover
Pages: 368
Size: 6.50" wide x 9.50" long x 1.50" tall
Weight: 1.540
Language: English

Thought leaders from the Rutgers Center for Management Development (CMD) reveal the digital marketing secrets that have helped Merck, J&J, and other top companies succeedStrategic Digital Marketing introduces several new frameworks for understanding, applying, and implementing digital marketing strategies within organizations. Using a running theme of ROI, Greenberg and Kates introduce digital strategy and provide a framework for transforming organizations to succeed in this digital world.Offers groundbreaking digital marketing strategies that have been developed and honed over the last several years at Rutgers by training executives from some of the world's leading brands-helping marketing professionals improve their efforts and drive salesIncludes clearly defined and easy-to-use tools that help readers determine the ROI of their effortsCMD was featured as an organization on the cutting-edge of digital marketing by The New York Times, and it won the prestigious Making a Difference award by ASTD

ERIC GREENBERG serves as managing director for the Center for Management Development at Rutgers University, speaking to and training Fortune 100 executives in four continents. He is also president of EG Consultants, a marketing consulting firm focused on brand management and customer-centric strategies. Previously, Eric founded MTS and grew it to more than 5,000 employees as the company's CEO.ALEXANDER KATES is a serial entrepreneur and digital marketing maven. He works as a marketing consultant, often in partnership with Rutgers University, to train Fortune 500 executives. Alex helps top brands develop holistic digital strategies and harness emerging media to thrive in today's digital world. He is the founder of several companies, including Planga and the Jersey Angels investment group.

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