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Gamification Revolution How Leaders Leverage Game Mechanics to Crush the Competition

ISBN-10: 0071808310
ISBN-13: 9780071808316
Edition: 2013
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Description: Don't be the last to get in the game!A gamification blueprint you can follow to beat the competition at every turnThe Gamification Revolutionexplains how to gamify any business strategy to seize the competitive edge. The book illustrates the  More...

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Book details

List price: $20.99
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 5/1/2013
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 1.144
Language: English

Don't be the last to get in the game!A gamification blueprint you can follow to beat the competition at every turnThe Gamification Revolutionexplains how to gamify any business strategy to seize the competitive edge. The book illustrates the importance and inevitability of gamification and walks readers through the process of using game mechanics and concepts to motivate staff, engage customers, and ignite business growth in ways previously impossible.Gabe Zichermannis CEO of Gamification Co and Dopamine and is considered one of the world's foremost experts on using game thinking and game mechanics to engage customers and employees.Joselin Lindercoauthored the acclaimed Game-Based Marketing with Gabe Zichermann. Her work has appeared on NPR’sThis American Life, AOL, and gamification.co.

Gabe Zichermann is an author, highly rated public speaker, serial entrepreneur and the foremost expert on the subject of gamification. His most recent book, Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. Zichermann is also the author of the Gamification Blog at http://gamification.co and chair of the Gamification Summit and Workshops. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.

Acknowledgments
Go Deeper with the Gamification Revolution App
Introduction
Gamify Your Read
Gamification as Winning Strategy
The Revolution Will Be Gamified
Gamification as Winning Corporate Strategy
Gamifying the Strategic Process
Engaging Your Team and Driving Results
Supercharging Staff Performance
Igniting Employee Innovation
Reimagining Recruitment, Training, and Development
Propelling Personnel to Health and Wellness
Connecting, Engaging, and Leveraging Your Customer Base
Cutting Through the Consumer Noise
Sustaining Long-Term Customer Engagement
Innovating with Crowdsourcing
In Conclusion
Answer Key to Gamify Your Read
Index

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