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Think Like a Rock Star How to Create Social Media and Marketing Strategies That Turn Customers into Fans

ISBN-10: 0071806091
ISBN-13: 9780071806091
Edition: 2013
Authors: Mack Collier
List price: $22.00 Buy it from $0.01
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Description: What's better than getting new customers? Turning existing ones into FANS.Everything marketers need to know to find, engage, and leverage the power of brand evangelistsThink Like a Rock Starprovides step-by-step instructions that show marketing  More...

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Book details

List price: $22.00
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 4/16/2013
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.638
Language: English

What's better than getting new customers? Turning existing ones into FANS.Everything marketers need to know to find, engage, and leverage the power of brand evangelistsThink Like a Rock Starprovides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube.Think Like a Rock Staris an indispensable tool for any marketing professional.Mack Collieris a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.

Foreword
Preface
Introduction
The Four Reasons Rock Stars Have Fans (And Your Company Has Customers)
Rock Stars Are Fans Themselves
Rock Stars Look for Ways to Shift Control to Their Fans
Rock Stars Find the Bigger Idea Behind the Music They Create
Rock Stars Embrace and Empower Their Fans
Understanding and Connecting with Your Fans
Who Your Fans Are and How You Can Connect with Them
How to Handle Negative Comments and Convert Angry Customers Into Passionate Fans
Building a Fan-Centric Company
How to Organize Your Employees So They Can Better Connect with Your Customers
How to Organize and Mobilize Your Customer and Brand Advocates
How to Empower Your Fans and Employees
How to Help Your Brand Ambassadors Connect with Your Customers
What Comes Next
Appendix
Acknowledgments
Index

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