Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers into Fans, with a Foreword by Kathy Sierra

Name: Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers into Fans, with a Foreword by Kathy Sierra
Price: 6.95 USD
Availability: InStock
ISBN: 9780071806091

ISBN-10: 0071806091

ISBN-13: 9780071806091

Edition: 2013

Authors: Mack Collier

List price: $22.00

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Description:

What's better than getting new customers? Turning existing ones into FANS.Everything marketers need to know to find, engage, and leverage the power of brand evangelistsThink Like a Rock Starprovides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable…

Book details

List price: $22.00
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 4/16/2013
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.00" long x 0.60" tall
Weight: 0.638
Language: English



Foreword


Preface


Introduction



The Four Reasons Rock Stars Have Fans (And Your Company Has Customers)



Rock Stars Are Fans Themselves



Rock Stars Look for Ways to Shift Control to Their Fans



Rock Stars Find the Bigger Idea Behind the Music They Create



Rock Stars Embrace and Empower Their Fans



Understanding and Connecting with Your Fans



Who Your Fans Are and How You Can Connect with Them



How to Handle Negative Comments and Convert Angry Customers Into Passionate Fans



Building a Fan-Centric Company



How to Organize Your Employees So They Can Better Connect with Your Customers



How to Organize and Mobilize Your Customer and Brand Advocates



How to Empower Your Fans and Employees



How to Help Your Brand Ambassadors Connect with Your Customers



What Comes Next


Appendix


Acknowledgments


Index