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Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

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ISBN-10: 0071801251

ISBN-13: 9780071801256

Edition: 2014

Authors: Joseph A. Michelli

List price: $19.99
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Description:

The proven leadership philosophies behind Starbucks incredible brand loyaltyJoseph Michelli, author of the blockbuster The Starbucks Experience, explains the leadership principles that drove the iconic coffee company’s resurgence from serious setbacks during the global recession—one of the few true turnaround stories of this time.Michelli establishes five simple principles that Starbucks applied to build long-term global sustainability—Savor and Elevate, Love to Be Loved, Reach for Common Ground, Mobilize the Connection, Cherish and Challenge Your Legacy—which can be used in any company, in any industry.Joseph Michelli is the bestselling author of The Starbucks Experience, The New Gold…    
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Book details

List price: $19.99
Copyright year: 2014
Publisher: McGraw-Hill Education
Publication date: 12/16/2013
Binding: Hardcover
Pages: 304
Size: 5.80" wide x 8.50" long x 1.00" tall
Weight: 1.034
Language: English