Fusion Marketing Bible Fuse Traditional Media, Social Media, and Digital Media to Maximize Marketing

ISBN-10: 0071801138

ISBN-13: 9780071801133

Edition: 2013

Authors: Lon Safko

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Book details

List price: $34.95
Copyright year: 2013
Publisher: McGraw-Hill Companies, The
Publication date: 9/4/2012
Binding: Paperback
Pages: 288
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 1.034

Lon Safko is the author of the bestselling book "The Social""Media Bible "and the founder of 14 companies. He invented the "first computer to save a human life," as coined by Steve Jobs at Apple, holds three patents for Three- Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.

Foreword
Introduction
Acknowledgments
Fusion Media Marketing
It's Not About the Tools, It's All About Strategy
The Evolution of Marketing: How We Got Here
Traditional Marketing Imaged: Everything at a Glance
Interconnection: Traditional Media Revelation
Social Media and Digital Marketing: Word of Mouth …at the Speed of Light
Digital Marketing Interconnection: A Digital Synergy
Traditional and Digital Integration: "Fusion Marketing"
What's Working: Traditional Media Cost of Customer Acquisition
Revealing the Trinity of Social Media: The Big Three
Fusion Media Marketing: The Best of Both Worlds
Strategy: Tactics, Toots, and Objectives-the Perfect Balance
Take It to the Limit: "Going Fractal"
Moving from 2D to 3D: Exponential Opportunities
Critical Concepts
The Five Steps to Fusion Marketing Success
Conversion Strategy First: Tactics, Tools, and Microstrategies
The Psychology Behind the Technology: We 're All Drug Pushers
Understanding the Sales Funnel: Just Being There
Filling the Void: From One Come Many
Conclusion
Index
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