Crisis Communications The Definitive Guide to Managing the Message

ISBN-10: 0071799214
ISBN-13: 9780071799218
Edition: 2013
Authors: Steven Fink
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Description: The definitive guide to communicating in any crisisA pioneer in the field of crisis communication and management, Steven Fink played a lead role in helping manage the Three Mile Island Crisis—America’s worst commercial nuclear power  More...

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Book details

List price: $32.00
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 3/5/2013
Binding: Hardcover
Pages: 336
Size: 6.75" wide x 10.00" long x 1.50" tall
Weight: 1.166
Language: English

The definitive guide to communicating in any crisisA pioneer in the field of crisis communication and management, Steven Fink played a lead role in helping manage the Three Mile Island Crisis—America’s worst commercial nuclear power accident.InCrisis Communications, Fink reveals the most important secrets and strategies he has used to help companies communicate with the public during any crisis. You’ll learn everything about communicating effectively in an organizational crisis and creating and executing a communications campaign to ensure that public perception matches reality.Crisis Communicationsdescribes proactive and preventive actions, including:Tips and strategies for recognizing and averting potential crisis communications issuesHow to deal with mainstream media, use them to your advantage, and neutralize a hostile media environmentHow to effectively use social media outlets to communicate directly to the public about a crisisSteven Finkserved on the crisis management team in the administration of Pennsylvania Governor Dick Thornburg during Three Mile Island. He later served as an unpaid adviser to the Soviet Union during the Chernobyl nuclear crisis. Fink is the founder of Lexicon Communications Corp. (CrisisManagement.com), which specializes in crisis management and crisis communications.

Steven Fink ranks as one of the world's leading authorities on crisis management, crisis communications, and economic espionage. Currently president of Lexicon Communications, he has counseled global corporate leaders at such companies as ExxonMobil, Warner Lambert/Pfizer, Schick/Wilkinson Sword, ARCO, Northrop Grumman, Dun and Bradstreet, and Northern Telecom. A highly sought-after speaker, prominent business consultant, seminar leader, and trainer, Fink has appeared on "Nightline", "World News Tonight", and CNN, and in "Time", "The New York Times", "The Wall Street Journal", the "Los Angeles Times", the "Financial Times", and "Business Week".

Preface
You Can't Make This Stuff Up
Defining Our Terms
What BP Should Have Said
Attitude Adjustments
Toyota: On a Slippery Crisis Communications Slope with No Brakes
Understanding Your Crisis
Shaping Your Crisis Communications Message
Spokespersons
Social Media and Digital Communications-or, Truth/Lies at the Speed of Light
Shakespeare Was Right: "The first thing we do, let's kill all the lawyers."
Protecting Your Brand
Telling the Truth
Say It Ain't So, Joe!-The Penn State Crisis
Dealing with Death: Fatality Communications
Crisis Communications Strategies
The Good, the Bad, the News Media-or, Juggling Chain Saws
Senior Management: Your Own Worst Enemy?
Take Your Own Pulse-or, What Were They Thinking?
Internal Crisis Communications
External Crisis Communications
Reputation Management and Reservoirs of Goodwill
Issues Management
Crisis Communications for Publicly Traded Companies
Crisis Litigation
How to Break Bad News
The Blame Game
Crisis-Induced Stress
Making Defensible Decisions: Decision Making Under Crisis-Induced Stress
Apologies: Shakespeare-Still Right After All These Years
Crisis Advertising: Does It Work?
Crisis Communications Plans
The Failure of Business Schools
Speed Is of the Essence
Rising to the Occasion
Notes
Acknowledgments
Index

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