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Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us about the Future of Entertainment

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ISBN-10: 0071797025

ISBN-13: 9780071797023

Edition: 2012

Authors: Rob Salkowitz

List price: $30.00
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Action! Excitement! Transmedia! Step inside Comic-Con to discover the cultural trends that will shape our world“I’ve been in comics so long I sometimes think I invented ’em! But I just read Rob Salkowitz’s terrific new book and, y’know what? Even I learned new stuff! If you’re a comic book nut like me, miss it at your own risk!”—Stan Lee , Legendary Comic Creator and Publisher“Salkowitz tells it pretty much like it is: the good, the bad, and the ugly of the commercialization of one of America’s greatest art forms, as well as the indefatigable artistry of its creators. He is at once informative, insightful, sobering, and inspiring.”—Douglas Rush Koff, Pop Culture Analyst and author ofProgram…    
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Book details

List price: $30.00
Copyright year: 2012
Publisher: McGraw-Hill Education
Publication date: 6/15/2012
Binding: Hardcover
Pages: 304
Size: 6.30" wide x 9.20" long x 1.10" tall
Weight: 1.298
Language: English

Daniel W. Rasmus is Director of Business Insights for Microsoftr Business Division, where he manages the development of long-range scenarios to inform how software will be used in tomorrow's work environment based on different social, economic, and political settings that may occur in the future. Prior to joining Microsoftr Daniel was an analyst with Forrester Research and wrote extensively about collaboration and knowledge management. His forthcoming book Management by Design will be published by Wiley in 2009. Dan lives in Sammamish, Washington, with his wife Janet and daughters Rachel and Alyssa.Rob Salkowitz is a writer and consultant specializing in the social implications of new…    

Introduction Five Days in July
Note for Business Readers
Day Zero: Hoteloween
Wednesday: Preview
Backing Into the Future
Setup
Welcome to Comic-Con
Thursday: Liftoff
Larger than Life: Superheroes and the Future of the Man of Tomorrow
Camp Breaking Dawn and the Twilight of the Boys Club
Strange Synergies: What Do Sitcoms, Buddy Cops, and Talking Dogs Have to Do with Comics?
After Hours: The Twenty-First-Century Comics Publishing Business
Friday: Escape Velocity
Hall H: Transmedia Overdrive
Artists at the Circus: Are Alt.Comics Part of Pop Culture?
The Future of Nostalgia: How Fans Co-create Their Media Experience
After Hours: The Eisner Awards
Saturday: Peak Geek
Gaming the System: Comics, Video Games, and the Mass Marketing of Geek Culture
The Golden Age: Life in the Dealer's Room
Casual Fans: Mic and Emily's Day
After Hours: Trickster and the Backlash
Sunday: To Infinity and Beyond
Storming the Gates: Comics in Schools. Libraries, and Museums
Transcultural Transmedia: The New Global Face of Comics
Digital Destiny: Atoms, Bits, and Dollars
After Hours: Dead Dogs and Englishmen
Just Wait Till Next Year
Four Paths to the Future
Endless Summer
Ghost World
Infinite Crisis
Expanding Multiverse
Strategies for Success
Endnotes
Acknowledgments
Index