Reputation Rules Strategies for Building Your Company's Most Valuable Asset

ISBN-10: 0071763740
ISBN-13: 9780071763745
Edition: 2011
Authors: Daniel Diermeier
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Description: Leverage your company's most important assetreputation! It's open season on the corporate world. With so many companies being caught and taken to task for faulty products, outrageous executive spending, and simply bad behavior, reputation is now one  More...

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Book details

List price: $23.99
Copyright year: 2011
Publisher: McGraw-Hill Professional Publishing
Publication date: 6/1/2011
Binding: Hardcover
Pages: 320
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.342
Language: English

Leverage your company's most important assetreputation! It's open season on the corporate world. With so many companies being caught and taken to task for faulty products, outrageous executive spending, and simply bad behavior, reputation is now one of a company's most important assetswhich is why you reputation management should be added to your overall strategy. In Reputation Rules, Kellogg School of Management professor Dr. Daniel Diermeier explains how to use reputation as a key strategic element. Real-life business scenarios from Mercedes, Shell, Enron, Toyota and others prove the need for reputation-management tools; Diemeier illustrates how they can be used to establish a culture that enables any organization to face any corporate mishap. Based on more than ten years of primary research, lecturing, and consulting in the area of reputation management, Reputation Rulesprovides the tools you need in a business world forever changed by headline debacles, corruption, and greed in corporate America.

Foreword
Preface: Two Items on the Ceo's Agenda
Acknowledgments
Introduction: Beyond the Obvious
Thomas off the Rails: The Decisive Moment and How to Miss it
Mercedes and the Moose: Brand Management beyond Customers
Shell Turns on the water cannons: The Growing Impact of the Second Circle
of Shower Curtains and Wastebaskets: Perks, Scandals, and Moral Outrage
The Katrina Chronicles: Doing the Right Thing and Getting Credit for It
The Terminator Gene: From Outrage to Fear
Beat the Grim Reaper: Strategic Anticipation and the Management of Reputational Risk
The Aim Team: How to Build a Sixth Sense
Andersen Before the Fall: Values, Culture, and the Teachable Moment
Conclusion: The Expert Trap: Reputation, People, and the Need for Strategic Thinking
Notes
Index
About The Author

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