Business Plans That Work A Guide for Small Business

ISBN-10: 0071748830
ISBN-13: 9780071748834
Edition: 2nd 2011
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Description: An easy-to-follow, step-by-step template for how to write, adapt, focus, and adapt a winning business planand hone valuable skills that will make the plan work.

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Book details

List price: $12.99
Edition: 2nd
Copyright year: 2011
Publisher: McGraw-Hill Professional Publishing
Publication date: 5/1/2011
Binding: Paperback
Pages: 208
Size: 6.25" wide x 9.00" long x 0.50" tall
Weight: 0.616
Language: English

An easy-to-follow, step-by-step template for how to write, adapt, focus, and adapt a winning business planand hone valuable skills that will make the plan work.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Preface
Entrepreneurs Create the Future
Before You Start Planning, Ask the Right Questions
Getting Started
Industry: Zoom Lens on Opportunity
Company and Product Description: Selling Your Vision
Marketing Plan: Reaching the Customer
Operations and Development: Execution
Team: The Key to Success
The Critical Risks and Offering Plan Sections
Financial Plan: Telling Your Story in Numbers
Conclusion
Quick Screen Exercise
Business Planning Guide Exercise
Sample Presentation
Index
About the Author

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