Handbook for Writing Proposals

ISBN-10: 007174648X
ISBN-13: 9780071746489
Edition: 2nd 2011
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Book details

List price: $21.00
Edition: 2nd
Copyright year: 2011
Publisher: McGraw-Hill Companies, The
Publication date: 8/26/2010
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.990
Language: English

Author Profiles Robert J. Hamperis a professor in the Graduate School of Business at Dominican University and Loyola University of Chicago. He has also presented papers in the fields of finance and marketing to professional organizations. He has worked for the AT&T organization for over 11 years where he often evaluated proposals from outside consultants and specialized firms. During his time at AT&T, he held a variety of positions in such areas as market analysis, economic evaluation, market management, strategic planning, and financial management. He also designed and implemented practical applications of portfolio theory and optimization modeling of resource allocation in the strategic market/planning process.Prior to AT&T, Mr. Hamper worked at Bell Laboratories where he developed several intricate financial models and applications. He also wrote testimonies to the Illinois Commerce Commission, Federal Communication Commission, and the Justice Department. Mr. Hamper is president of his own consulting firm, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations. He has also been court-appointed as a provisional board of director to oversee restructuring of firms on the verge of bankruptcy.Sue L. Baughis an independent business writer who has developed, edited, or contributed to numerous texts in marketing, finance, economics, management, risk management, human resources, and business communications for various clients, including Scott Foresman, Longman Publishing, Rand McNally, Harlan Davidson, Prentice Hall, Houghton Mifflin Harcourt, National Restaurant Association, and American College of Emergency Physicians.Ms. Baugh has worked for six years as senior editor at Booz, Allen & Hamilton, Inc., one of the world's largest management consultant firms. As part of the firm's Report Production department, she played an integral role in developing proposals to respond to bids from industry, government, and nonprofit associations.Ms. Baugh also has taught in-house classes in proposal and report writing to new consultants, preparing them for the challenges of the management consultant field. In addition, she has helped native and non-native English speakers learn the basics of international business English to improve their written communications.

Introduction
Where to Begin
Opportunities and Pitfalls
Types of Proposals
Four Key Questions
Your Planning Process
Locating New Business
Which Jobs to Target
When Not to Write a Proposal
Characteristics of a Winning Proposal
9-Step Proposal Process: An Overview
9-Step Proposal Preparation and Writing Process
Bid/No-Bid Analysis and Decision
The Proposal Team
RFP Analysis
Preparation Schedule
Assignment of Tasks
Development of Program Design
Development of Front Matter and Executive Summary
Producing the Proposal
Client Presentation
Selecting the Bid and Choosing the Proposal Team
Bid/No-Bid Analysis and Decision
The Proposal Team
Where to Look for Market Information
Finding Your Unique Selling Point
Detailed RFP Analysis and Your USP
Preparation Schedule
Assignment of Tasks
Developing Your Program Design
Program Design-The Heart of Your Proposal
Your Compliance with the RFP
Three Parts of the Program Design
Appendixes in a Proposal
Summary of a Winning Program Design
Writing the Front Matter and Executive Summary
Front Matter and Executive Summary
The Front Matter
The Executive Summary
Common Errors
Executive Summary Checklist
Producing Your Proposal
Proposal Production
Criteria for Using Graphics instead of Words
Using Tables and Graphics Effectively
Designing Tables and Graphics
Final Checklist
Making Client Presentations
Presenting the Proposal to the Client
Planning Steps
Organizing the Presentation
Practicing the Presentation
Survival Tips
Checklist for Client Presentations
Appendixes
Sample Executive Summary
Sample Proposal
Sample R�sum� Boilerplates
Brief Guide to International Business English
Frequently Confused Words
Frequently Misspelled Words
Index

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