Strategy from the Outside In Profiting from Customer Value

ISBN-10: 0071742298

ISBN-13: 9780071742290

Edition: 2010

List price: $32.95 Buy it from $4.24
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Book details

List price: $32.95
Copyright year: 2010
Publisher: McGraw-Hill Companies, The
Publication date: 7/23/2010
Binding: Hardcover
Pages: 304
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.188
Language: English

Seeing Outside In: Shifting Your Perspective
Strategy from the Outside In
Profiting from Customer Value
Operating Outside In: The Four Customer Value Imperatives
The First Imperative: Be a Customer Value Leader
Becoming a Customer Value Leader
The Second Imperative: Innovate New Value for Customers
Innovating New Value for Customer
The Third Imperative: Capitalize in the Customer as an Asset
Capitalizing on the customer as an Asset
The Fourth Imperative: Capitalize on the Brand as an Asset
Capitalizing on the Brand as an Asset
Living Outside In: Bringing It All Together
Market Insights and the Customer Value Imperatives
Organizing to Compete on the Customer Value Imperatives
Leading for Customer Value
Conclusion
Notes
Acknowledgments
Index
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