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Acknowledgments | |
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Introduction: Manage Your Writing | |
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Be Your Own Communication Department | |
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Writing in a Knowledge Economy | |
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What a Writing Course Can-and Can't-Do | |
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How to Use This Book | |
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"The Discipline of the Craft" | |
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Managing Your Writing Time | |
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The Law of the Next Action | |
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The 12 Steps | |
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Manage Your Writing | |
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Manage Your Writing Today | |
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Find the "We": Manage Your Relationship with Your Reader | |
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Communication and Community | |
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Personality | |
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Attitude | |
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Circumstances | |
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Knowledge | |
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Manage Your Writing Today | |
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Make Holes, Not Drills: Manage with Purpose | |
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Death to Subject Lines | |
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Ko and Mei Communication | |
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The Long and Short of It | |
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The Corporate Communication Grid | |
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Manage Your Writing Today | |
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Get Your Stuff Together: Manage Your Information | |
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Asking Questions | |
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Outside and Inside | |
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Map Your Information | |
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Manage Your Writing Today | |
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Get Your Ducks in a Row: Manage Your Structure | |
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An Everyday Example | |
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The Technique of Organizing | |
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Formulas | |
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Writing to Sell | |
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From Information to Knowledge | |
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Manage Your Writing Today | |
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Do It Wrong the First Time: Manage Your Drafting | |
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Draft as Prototype | |
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Debriefing the Exercise | |
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Overcoming Writer's Block | |
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Writing and "Flow" | |
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Manage Your Writing Today | |
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Take a Break and Change Hats: Manage Your Internal Writer and Editor | |
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Breaking for Objectivity | |
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From Writer-Based to Reader-Based | |
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The Two Hats | |
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Manage Your Writing Today | |
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Signal Your Turns: Manage Your Paragraphs | |
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Tools for Revision | |
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Turn Signals | |
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Manage Your Writing Today | |
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Say What You Mean: Manage Your Subjects and Verbs | |
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Hidden Subjects | |
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Hidden Verbs | |
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Hidden Subjects and Verbs | |
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Active or Passive | |
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Modifiers | |
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Manage Your Writing Today | |
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Pay by the Word: Manage Your Sentence Economy | |
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Objectivity and Common Sense | |
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Two Tools | |
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Beckwith on Economy | |
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Manage Your Writing Today | |
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Translate into English: Manage Your Word Choices | |
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Learning from the IRS | |
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Word Histories | |
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Good Reasons Otherwise | |
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Readability Formulas and Style Checkers | |
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Deliberate "Obfuscation"? | |
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Three Examples | |
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Manage Your Writing Today | |
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Finish the Job: Manage Your Spelling, Punctuation, and Mechanics | |
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Manage Your Writing Today | |
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Manage Your Writing: Evaluate Your Writing Process | |
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Manage Your Writing Today | |
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Manage Your Online Writing | |
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Manage Your Global Writing: The Case of the Belgian Fries | |
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Manage Your Speaking | |
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Resources for Managing Your Writing | |
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Index | |