Business to Business Marketing Creating a Community of Customers

Name: Business to Business Marketing Creating a Community of Customers
Availability: OutOfStock
ISBN: 9780071736015

ISBN-10: 0071736018

ISBN-13: 9780071736015

Edition: N/A

Authors: Victor L. Hunter

List price: $43.95

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Description:

The need for a new way of doing business in today's customer-focused, customer-dominated marketplace is indisputable. The question isn't if, but how. The answers are here. "Business to Business Marketing: Creating a Community of Customers" is the first book to provide a comprehensive model for doing business in the new customer-focused environment and the practical guidance for implementing profitable, customer-driven marketing programs.

Book details

List price: $43.95
Publisher: McGraw-Hill Companies, The
Binding: Paperback
Pages: 352
Size: 6.00" wide x 9.00" long x 0.79" tall
Weight: 1.144
Language: English