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Reinventing Interactive and Direct Marketing Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

ISBN-10: 0071638024
ISBN-13: 9780071638029
Edition: 2010
Authors: Rapp, Stan Rapp
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Book details

Copyright year: 2010
Publisher: McGraw-Hill Professional Publishing
Publication date: 11/1/2009
Binding: Hardcover
Pages: 256
Size: 6.50" wide x 9.75" long x 1.25" tall
Weight: 1.364
Language: English

Foreword
What Is iDirect Marketing?
Introduction
Time for Marketing to Really Get Direct about Creating Value
Perplexing New Realities Marketers Face Today
Media Allocation for a Mass Networking Era
Direct Goes Emotional with New iDTV Advertising
More Sales, Less Cost: Optimizing Each Consumer Engagement
SEM and SEO: Core Drivers of iDirect Success
Mobile: Holding iDirect in the Palm of Your Customer's Hand
Using Psychology to Drive Digital Behavior
E-Mail Life Support at Home and the Office
Conversation: What Matters Most for Marketers Now
iDirect Marketing at Best Buy for Business
iBrands: The New Face of the Consumer
The Keys to iDirect Marketing Success
Appendix
Index
Meet the Authors
About DMA
About Engauge
About Stan Rapp

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