Repositioning Marketing in an Era of Competition, Change and Crisis

Name: Repositioning Marketing in an Era of Competition, Change and Crisis
Price: 3.57 USD
Availability: InStock
ISBN: 9780071635592

ISBN-10: 0071635599

ISBN-13: 9780071635592

Edition: 2010

Authors: Jack Trout, Steve Rivkin

List price: $37.00

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Book details

List price: $37.00
Copyright year: 2010
Publisher: McGraw-Hill Education
Publication date: 10/30/2009
Binding: Hardcover
Pages: 224
Size: 4.80" wide x 9.80" long x 0.30" tall
Weight: 0.880



Prologue



Competition



The Foundation



The Rise of the Competition



Repositioning the Competition



Change



Change Happens; Evolution Is Reality



The Bigger They Are, the Harder They Are to Change



When Not to Evolve



Crisis



A Crisis Can Change the Game



Value Is the Name of the Game



The Art of Repositioning



Repositioning Takes Time



Repositioning Is Not for the Meek



Repositioning Begins and Ends with the CEO



Repositioning Is Obvious


Epilogue


Index