Anywhere How Global Connectivity Is Revolutionizing the Way We Do Business

ISBN-10: 0071635149
ISBN-13: 9780071635141
Edition: 2010
List price: $34.95 Buy it from $1.49
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Description: Ubiquitous connectivity is the biggest revolution in business since the Internetand this is the first strategic guide to harnessing its powerAnywhereexamines the far-reaching impact of what can only be termed a business revolution, and itexplains  More...

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Book details

List price: $34.95
Copyright year: 2010
Publisher: McGraw-Hill Companies, The
Publication date: 12/14/2009
Binding: Hardcover
Pages: 304
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.232
Language: English

Ubiquitous connectivity is the biggest revolution in business since the Internetand this is the first strategic guide to harnessing its powerAnywhereexamines the far-reaching impact of what can only be termed a business revolution, and itexplains how to build a strategy using global connectivity to generate new streams of revenue and,ultimately, dramatic business growth. President and CEO of Yankee Group, the industry authority onthe business impact of global connectivity, Emily Nagle Green describes how best to steer businessinitiatives, partnerships, product development, customer service, target markets, and virtually everyother aspect of a business in order to succeed in the Anywhere business environment.WithAnywhere, businesses now have the ability to remain connected to customers 24/7, but onlythose that take advantage of this "ubiquitous connectivity" in a strategic way today will remain standingtomorrow.Anywherecombines extensive background information, tactical tools, and high-level advice that everyforward-looking company needs in today's fast-paced, highly competitive business environment.

Foreword: The Internet Comes of Age
Acknowledgments
Welcome to Anywhere
The Anywhere Revolution
Going from Somewhere to Anywhere
Anywhere-Where and When?
The Anywhere Consumer
The Emerging Portability of Experience
Meet the Anywhere Consumer of the Future
Our Anywhere Appetites
The Anywhere Enterprise
The Anywhere Consumer Goes to Work
The Enterprise Goes Anywhere
Profiting from Anywhere
How Anywhere Do You Need to Be?
How to Go Anywhere
Some Anywhere Unknowns
Anywhere: Final Thoughts
Notes
Glossary
Index

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