How Risky Is It, Really? Why Our Fears Don't Always Match the Facts

ISBN-10: 0071629696

ISBN-13: 9780071629690

Edition: 2010

Authors: David Ropeik
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Book details

List price: $30.95
Copyright year: 2010
Publisher: McGraw-Hill Companies, The
Publication date: 2/8/2010
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.660
Language: English

Acknowledgments
Introduction
This is your Brain on Fear
The Amygdala to the Rescue: Hard-Wired to Fear First and Think Second
The Fear Response Continues
Built-in Fears
Bounded Rationality: Because reason alone can't keep you safe
Mental Shortcuts for Making Decisions
The Framing Effect
Categorization: The Representativeness Effect
Loss Aversion
Anchoring and Adjustment
The Awareness/Ready Recall Effect
Innumeracy
Optimism Bias
Fear factors: Why some threats feel scarier than Others
Principles behind Risk Perception Factors
Trust
Risk versus Benefit
Control
Choice
Is the Risk Natural or Human-Made?
Pain and Suffering
Uncertainty
Catastrophic or Chronic
Can It Happen to Me?
Is the Risk New or Familiar?
Risks to Children
Personification
Fairness
Risk Perception Factors Redux
The wisdom or the madness of the crowd?
A Conversation about Climate Change
Cultural Cognition
Chicken Little, Pollyanna, and Other Social Forces
And That's the Way It Is
Closing the Perception gap
The Risk of Getting Risk "Wrong" as individuals
The Risk of Getting Risk "Wrong" as a Society
Toward Healthier Individual Choices
Toward Healthier Choices as a Society
Closing Thoughts
Endnotes
Index
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