How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts

Name: How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts
Price: 4.04 USD
Availability: InStock
ISBN: 9780071629690

ISBN-10: 0071629696

ISBN-13: 9780071629690

Edition: 2010

Authors: David Ropeik

List price: $51.95

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Book details

List price: $51.95
Copyright year: 2010
Publisher: McGraw-Hill Education
Publication date: 3/1/2010
Binding: Hardcover
Pages: 288
Size: 6.30" wide x 9.20" long x 0.90" tall
Weight: 1.452
Language: English



Acknowledgments


Introduction



This is your Brain on Fear


The Amygdala to the Rescue: Hard-Wired to Fear First and Think Second


The Fear Response Continues


Built-in Fears



Bounded Rationality: Because reason alone can't keep you safe


Mental Shortcuts for Making Decisions


The Framing Effect


Categorization: The Representativeness Effect


Loss Aversion


Anchoring and Adjustment


The Awareness/Ready Recall Effect


Innumeracy


Optimism Bias



Fear factors: Why some threats feel scarier than Others


Principles behind Risk Perception Factors



Trust



Risk versus Benefit



Control



Choice



Is the Risk Natural or Human-Made?



Pain and Suffering



Uncertainty



Catastrophic or Chronic



Can It Happen to Me?



Is the Risk New or Familiar?



Risks to Children



Personification



Fairness


Risk Perception Factors Redux



The wisdom or the madness of the crowd?


A Conversation about Climate Change


Cultural Cognition


Chicken Little, Pollyanna, and Other Social Forces


And That's the Way It Is



Closing the Perception gap


The Risk of Getting Risk "Wrong" as individuals


The Risk of Getting Risk "Wrong" as a Society


Toward Healthier Individual Choices


Toward Healthier Choices as a Society


Closing Thoughts


Endnotes


Index