Digital Strategies for Powerful Corporate Communications

ISBN-10: 0071606025
ISBN-13: 9780071606028
Edition: 2009
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Book details

List price: $43.95
Copyright year: 2009
Publisher: McGraw-Hill Companies, The
Publication date: 7/22/2009
Binding: Hardcover
Pages: 272
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.298

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Paul A. Argenti has provided management, leadership, and corporate communication consulting and training for more than 100 companies and non-profits, worldwide. He is a professor of corporate communications at the Tuck School of Business and the author of several international bestsellers, most notably the classic The Power of Corporate Communication. Courtney M. Barnes is co-founder and principal member of Think Communications, LLC. She is also the editor of PR News and an active contributor to magazines and journals serving the business community.

Acknowledgments
Preface
Welcome to the Jungle An Introduction to the New Business Environment
Corporate Darwinism Organizational Structures Evolve To Meet Changing Stakeholder Demands
The Digital Mediator Online Platforms Create Common Ground For Marketing and Corporate Communications
Coup De Reportage New Media Relations in the Conversational Age
The Water Cooler Goes to Cyberspace Internal Communications in a Digital World
Trading Virtual Spaces Shareholders Take Investor Relations to the Web
A Tree Grows in Cyberspace Web 2.0 Inspires-and Requires-Corporate Responsibility Efforts to go Green
A Public Affair the Digital Dimension of Government Relations
Help, My Avatar's Fallen and He Can't Get Up Crisis Management in A Virtual World
Appendix: Digital Dictionary
Endnotes
Index

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