Strategies for the Green Economy Opportunities and Challenges in the New World of Business

ISBN-10: 0071600302

ISBN-13: 9780071600309

Edition: 2009

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The ?guru of green business practices? (AP) provides a blueprint for creating green strategies in the new business landscape..Written by one of today's most sought-after green business strategist,Strategies for the Green Economyprovides a comprehensive roadmap for navigating and thriving in the new green economy. Drawing upon 20 years of experience working with industry giants around the globe on going green, Joel Makower goes beyond recent bestsellers such asGreen to Gold, to not merely extol the competitive advantages of going green, but to show why businesses must create, implement, and communicate highly successful green strategies-and how to do it..
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Book details

List price: $30.00
Copyright year: 2009
Publisher: McGraw-Hill Education
Publication date: 10/1/2008
Binding: Hardcover
Pages: 312
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.276
Language: English

Joel Makower is co-founder and executive editor of Greener World Media, Inc., which produces and its sister sites,,, and He also serves as a senior strategist at GreenOrder, a sustainability consultancy, as well as co-founder and principal of Clean Edge Inc., a research and publishing firm focusing on building markets for clean energy technologies. Joel has been a featured commentator on environmental topics for public radio's Marketplace and appears frequently in both broadcast and print media. He serves as a board member or adviser to a range of for-profit and nonprofit organizations and lectures regularly to companies, industry groups, and business schools around the world.

What Does It Mean to Be Green?
How Good Is Good Enough?
From Here to Sustainability
Save the Buyosphere!
Appendix: Where to Learn More
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