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New Age of Innovation: Driving Cocreated Value Through Global Networks

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ISBN-10: 0071598286

ISBN-13: 9780071598286

Edition: 2008

Authors: C. K. Prahalad, M. S. Krishnan, M. S. Krishnan

List price: $37.00
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From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation."The New Age of Innovation" reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform…    
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Book details

List price: $37.00
Copyright year: 2008
Publisher: McGraw-Hill Education
Publication date: 4/29/2008
Binding: Hardcover
Pages: 304
Size: 6.40" wide x 9.10" long x 1.10" tall
Weight: 1.210
Language: English

The new global standard for innovation and corporate growth “Prahalad and Krishnan show us how innovation will be driven by the seamless integration of strategy
business processes
technology
and people. While this may seem an insurmountable task
the authors delight the reader by creating an architectural framework for business transformation. I have yet to come across a book that offers such a clear roadmap.”-S. Ramadorai CEO Tata Consultancy Services “A great analysis of the challenges facing business today. Personalization of an individual consumer’s experience
globalization
global logistics
evolvingbusiness processes and information technology creates great complexity
standardized and simplified these drivers provide an enviable foundation for innovation.” —Ralph SzygendaChi