New Age of Innovation Driving Co-Created Value Through Global Networks

ISBN-10: 0071598286
ISBN-13: 9780071598286
Edition: 2008
List price: $37.00 Buy it from $1.49
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Description: From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link  More...

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Book details

List price: $37.00
Copyright year: 2008
Publisher: McGraw-Hill Education
Publication date: 4/29/2008
Binding: Hardcover
Pages: 304
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.232
Language: English

From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation."The New Age of Innovation" reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for Redesigning systems to co-create value with customers and connect all parts of a firm to this process Measuring individual behavior through smart analytics Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes Treating all involved individuals--customers, employees, investors, suppliers--as unique Working across cultures and time-zones in a seamless global network Building teams that are capable of providing high-quality, low-cost solutions rapidlyTo successfully compete on the battlefields of 21st-century business, companies must reinvent theirprocesses and culture in order to sustain innovative solutions. "The New Age of Innovation" is a complete program for achieving this transformation to meet the needs of the end consumer of the future.

The new global standard for innovation and corporate growth “Prahalad and Krishnan show us how innovation will be driven by the seamless integration of strategy
business processes
technology
and people. While this may seem an insurmountable task
the authors delight the reader by creating an architectural framework for business transformation. I have yet to come across a book that offers such a clear roadmap.”-S. Ramadorai CEO Tata Consultancy Services “A great analysis of the challenges facing business today. Personalization of an individual consumer’s experience
globalization
global logistics
evolvingbusiness processes and information technology creates great complexity
standardized and simplified these drivers provide an enviable foundation for innovation.” —Ralph SzygendaChi

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