Product Manager's Desk Reference

ISBN-10: 0071591346
ISBN-13: 9780071591348
Edition: 2nd 2009
List price: $85.00
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Description: Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so  More...

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Book details

List price: $85.00
Edition: 2nd
Copyright year: 2009
Publisher: McGraw-Hill Companies, The
Publication date: 8/26/2008
Binding: Hardcover
Pages: 600
Size: 7.50" wide x 9.50" long x 2.00" tall
Weight: 1.276
Language: English

Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly criticalyet it remains.very complex.The Product Manager's Desk Referenceis the first book to lay down a comprehensive body of knowledge for this.critical function, and it is the only book that can effectively guide product managers so that they can establish and build a successful.career in product management. ..Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. This outstanding work is packed with an array of best practices and helpful hints which are critical to the efficient management of products.The Product Manager's Desk Referenceis punctuated with useful diagrams, tables,.and templates and will help you: .. Create a master plan of record for your product. Formulate actionable strategies. Incorporate market data into important decisions. Set the stage for creating innovative products. Optimize existing products and product portfolios. Apply financial techniques to manage product profitability ..The Product Manager's Desk Referenceembodies.everything Product Management. It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services. .

Steven Haines is the author of three Java books: The Java Reference Guide (InformIT/Pearson, 2005), Java 2 Primer Plus (SAMS, 2002), and Java 2 From Scratch (QUE, 1999). In addition to contributing chapters and co-authoring other books, as well as editing countless software publications, he is also the Java Host on InformIT.com. As an educator, he has taught all aspects of Java at Learning Tree University as well as at the University of California, Irvine. By day he works as a Java EE 5 Performance Architect at Quest Software, defining performance tuning and monitoring software as well as managing and performing Java EE 5 performance tuning engagements for large-scale Java EE 5 deployments, including those of several Fortune 500 companies.

Steven Haines is the founder and President ofSequent Learning Networks. Previously, he was the senior director ofproduct management for CRM applications at Oracle.

The Accidental Profession
Foundational Elements for Product Management
What Is Product Management?
The Product Master Plan
Leadership: Creating Influence
Cross-Functional Product Teams: Getting Things Done
Decision Making: What's Next?
Finance for the Product Manager: Keeping Score
Making the Market Your Primary Focus
The Playing Field and the Players: Analyzing the Industry and Competition
Finding Markets to Conquer by Understanding Customer Needs and Market Segments
Preparing to Set Your Mileposts: Forecasting for the Product Manager
Strategic Product Planning: The Inflection Point
The Start of the Product's Journey and the New Product Development Process
Making a Molehill out of a Mountain: The Concept Phase
Is There Really a Business Here? Assessing Feasibility
Appearances Are Everything: Defining the Product
Justifying Product Investments: The Business Case
Synchronizing the Gears: The Marketing Plan for the Product
Execution and Oversight during Product Development
Introducing the Product and Orchestrating the Launch
Continuing the Journey: Post-Launch Product Management
Auditing Results after the Launch
Post-Launch Product Management: Running the Business
Life Cycle Product Portfolio Management
Enough's Enough! Discontinuing the Product
Professionalizing Product Management
Charting Your Career
Organizing for Product Management
The Product Manager's Tool Box
Glossary
Resources and References
Bibliography
Index

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