Product Manager's Desk Reference

Name: Product Manager's Desk Reference
Price: 12.0 USD
Availability: InStock
ISBN: 9780071591348

ISBN-10: 0071591346

ISBN-13: 9780071591348

Edition: 2nd 2009

Authors: Steven Haines, Bill Wear

List price: $85.00

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Description:

Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly criticalyet it remains.very complex.The Product Manager's Desk Referenceis the first book to lay down a comprehensive body of knowledge for this.critical function, and it is the only book that can effectively guide product managers so that they can establish and build a successful.career in product management. ..Here, product management expert and practitioner Steven Haines clearly illustrates…

Book details

List price: $85.00
Edition: 2nd
Copyright year: 2009
Publisher: McGraw-Hill Companies, The
Publication date: 8/26/2008
Binding: Hardcover
Pages: 752
Size: 7.80" wide x 9.50" long x 1.97" tall
Weight: 3.278
Language: English

Steven Haines is the author of three Java books: The Java Reference Guide (InformIT/Pearson, 2005), Java 2 Primer Plus (SAMS, 2002), and Java 2 From Scratch (QUE, 1999). In addition to contributing chapters and co-authoring other books, as well as editing countless software publications, he is also the Java Host on InformIT.com. As an educator, he has taught all aspects of Java at Learning Tree University as well as at the University of California, Irvine. By day he works as a Java EE 5 Performance Architect at Quest Software, defining performance tuning and monitoring software as well as managing and performing Java EE 5 performance tuning engagements for large-scale Java EE 5 deployments,…




The Accidental Profession



Foundational Elements for Product Management



What Is Product Management?



The Product Master Plan



Leadership: Creating Influence



Cross-Functional Product Teams: Getting Things Done



Decision Making: What's Next?



Finance for the Product Manager: Keeping Score



Making the Market Your Primary Focus



The Playing Field and the Players: Analyzing the Industry and Competition



Finding Markets to Conquer by Understanding Customer Needs and Market Segments



Preparing to Set Your Mileposts: Forecasting for the Product Manager



Strategic Product Planning: The Inflection Point



The Start of the Product's Journey and the New Product Development Process



Making a Molehill out of a Mountain: The Concept Phase



Is There Really a Business Here? Assessing Feasibility



Appearances Are Everything: Defining the Product



Justifying Product Investments: The Business Case



Synchronizing the Gears: The Marketing Plan for the Product



Execution and Oversight during Product Development



Introducing the Product and Orchestrating the Launch



Continuing the Journey: Post-Launch Product Management



Auditing Results after the Launch



Post-Launch Product Management: Running the Business



Life Cycle Product Portfolio Management



Enough's Enough! Discontinuing the Product



Professionalizing Product Management



Charting Your Career



Organizing for Product Management



The Product Manager's Tool Box


Glossary


Resources and References


Bibliography


Index