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Business of Changing the World Twenty Great Leaders on Strategic Corporate Philanthropy

ISBN-10: 0071481516
ISBN-13: 9780071481519
Edition: 2007
List price: $42.00 Buy it from $3.00
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Description: This is the first book of its kind that shows any company how to start a philanthropy program-and how that program can help spark performance, boost morale, and heighten brand recognition Readers hear directly from the CEOs who are leading the way  More...

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Book details

List price: $42.00
Copyright year: 2007
Publisher: McGraw-Hill Companies, The
Publication date: 9/28/2006
Binding: Hardcover
Pages: 304
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.386

This is the first book of its kind that shows any company how to start a philanthropy program-and how that program can help spark performance, boost morale, and heighten brand recognition Readers hear directly from the CEOs who are leading the way in this effort, such as Jim Donald, CEO of Starbucks; Craig Barrett, chairman of Intel; Laura Scher, chairperson of Working Assets; and Akinobu Kanasugi, vice chairman of the board of NEC Corporation

Foreword
Acknowledgments
Introduction
A Family Tradition: Hasbro
Why Give?
Delivering on Its Legacy: UPS
Remembering Jim Casey
How to Make Boots and Save the World: Timberland
A Sharing of Strength
A Direct Approach: Dell
The Return of Leading Responsibly
Managing the Most Important Assets: Citizens Financial Group
Living by Our Credo
Giving Back in the Good Times and the Bad: Levi Strauss & Co.
Profits Through Principles
A Transferring of Skills: Michael Milken
An Investment in Human Capital
Ingredients for Success: Safeway
Making a Difference-An Ingredient of Life
Healthy Choices: GlaxoSmithKline
Going Beyond Commercial Transactions
Predicting-and Changing-the Future: Intel
Teach to the Future
Serving People First: Starbucks
Guided by Principles
Connecting the Company to the Community: Cisco Systems
Building Networks in the Community
Building Hospitality in our Communities: Carlson Companies
Founding Fathers
Leading Corporate Social Responsibility in Japan: NEC
Empowered by the Community
Creating Forums for Change: World Economic Forum
Sustainable Capitalism
The Everyday Philanthropist: Working Assets
Consumerism with a Conscience
Revolutionizing How We Give Back: Revolution
A Hybrid Approach to Business and Philanthropy
Witness to the World: Peter Gabriel
Global Voices
Notes
Index

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