Business of Changing the World Twenty Great Leaders on Strategic Corporate Philanthropy

Name: Business of Changing the World Twenty Great Leaders on Strategic Corporate Philanthropy
Availability: InStock
ISBN: 9780071481519

ISBN-10: 0071481516

ISBN-13: 9780071481519

Edition: 2007

Authors: Marc Benioff, Carlye Adler

List price: $52.00

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Description:

This is the first book of its kind that shows any company how to start a philanthropy program-and how that program can help spark performance, boost morale, and heighten brand recognition Readers hear directly from the CEOs who are leading the way in this effort, such as Jim Donald, CEO of Starbucks; Craig Barrett, chairman of Intel; Laura Scher, chairperson of Working Assets; and Akinobu Kanasugi, vice chairman of the board of NEC Corporation

Book details

List price: $52.00
Copyright year: 2007
Publisher: McGraw-Hill Education
Publication date: 9/28/2006
Binding: Hardcover
Pages: 304
Size: 6.10" wide x 9.10" long x 1.14" tall
Weight: 1.342
Language: English



Foreword



Acknowledgments


Introduction




A Family Tradition: Hasbro


Why Give?




Delivering on Its Legacy: UPS


Remembering Jim Casey




How to Make Boots and Save the World: Timberland


A Sharing of Strength




A Direct Approach: Dell


The Return of Leading Responsibly




Managing the Most Important Assets: Citizens Financial Group


Living by Our Credo




Giving Back in the Good Times and the Bad: Levi Strauss & Co.


Profits Through Principles




A Transferring of Skills: Michael Milken


An Investment in Human Capital




Ingredients for Success: Safeway


Making a Difference-An Ingredient of Life




Healthy Choices: GlaxoSmithKline


Going Beyond Commercial Transactions




Predicting-and Changing-the Future: Intel


Teach to the Future




Serving People First: Starbucks


Guided by Principles




Connecting the Company to the Community: Cisco Systems


Building Networks in the Community




Building Hospitality in our Communities: Carlson Companies


Founding Fathers




Leading Corporate Social Responsibility in Japan: NEC


Empowered by the Community




Creating Forums for Change: World Economic Forum


Sustainable Capitalism




The Everyday Philanthropist: Working Assets


Consumerism with a Conscience




Revolutionizing How We Give Back: Revolution


A Hybrid Approach to Business and Philanthropy




Witness to the World: Peter Gabriel


Global Voices



Notes


Index