Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!

Name: Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!
Price: 4.91 USD
Availability: InStock
ISBN: 9780071477185

ISBN-10: 0071477187

ISBN-13: 9780071477185

Edition: 2007

Authors: Beth Goldstein

List price: $27.95

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Description:

Through her company Marketing Edge Consulting Group, the author works with entrepreneurs throughout the United States and Europe on developing integrated sales and marketing plansThis all-in-one resource walks readers through the seven key milestones of marketing a small businessThe companion CD-ROM includes more than 75 fill-in-the-blank work sheets and formulas to help readers organize and analyze their marketing strategy

Book details

List price: $27.95
Copyright year: 2007
Publisher: McGraw-Hill Education
Publication date: 8/13/2007
Binding: Paperback
Pages: 256
Size: 7.40" wide x 9.10" long x 0.90" tall
Weight: 1.320
Language: English

Beth Goldstein, founder of Marketing Edge Consulting Group, LLC, has more than 20 years' experience in sales and marketing. She works one-on-one with clients across the globe and teaches at Boston University's School of Management. Visit her Web site at m-edge.com.



Acknowledgments


Author's Note


Introduction



How Well Do You Know Yourself and Your Customers?



Are You Ready? Business Vision and the Entrepreneur



Developing a Customer Profile



Determining Customer Lifetime Value



Research on an Entrepreneur's Budget



Turning Data Into Knowledge



Primary Research: Surveys Get You to the Source



Improving the Reliability of Your Data



Looking Outward, Then In



Secondary Research: What's Happening in Your World?



Everybody's Got Options: Competition, Substitutes, and Inertia



What Are you Really Good at Doing?



Seize the Opportunities



Identifying Partnership Strategies



Breaking New Ground



Pick Your Tools: The Marketing Mix



Building a Brand: Perception is Reality



Marketing in Action



The Power of the Web



Why Entrepreneurs Must Know How to Sell



Personal Selling Skills



Networking



The Elevator Pitch



Relationship Management



The Sales Process: Tips and Strategies for Success



Managing your Sales Cycle



Turning Your Business Vision into Reality



Laying the Foundation for a Marketing Plan



Passion as a Strategy


Conclusion


Index