McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwideWilliam H. Marquard has spent 25 years as a consultant, Fortune 200 executive, and industry observer. As a partner at Ernst & Young, he established and ran Wal-Mart's first-ever strategic planning process. During his tenure, Wal-Mart's stock rose by over 600 percent to its all-time peak in December 1999. He has served as the EVP of a Fortune 200 consumer goods wholesaler, and as an adjunct professor of finance at Northwestern's Kellogg School of Management. Today, he is the president and managing director of Marble Leadership Partners, Inc.,… a strategy and transformation consultancy. He has advised major organizations in 25 industries, including Wal-Mart, Walt Disney World, McDonald's, Meijer, CompUSA, and the Department of Homeland Security.For more information visit www.wal-smart.com.