| Acknowledgments | p. xiii |
| Introduction | p. xvii |
| eBay Today: It's a Whole New World | p. 1 |
| Stay Current with New Technologies | p. 5 |
| Use Voice and Music in Your Auctions | p. 5 |
| Use Video in Your Listings | p. 7 |
| Request eBay's Sales Reports | p. 8 |
| Seller Feedback Rating: A Tool for You, Too | p. 9 |
| Who are You Going to be in This New World? | p. 11 |
| Plan a Big Business Right from the Start | p. 11 |
| Make Multichannel Selling Your Mantra | p. 13 |
| Franchise Without French Fries | p. 14 |
| Earn More by Giving More | p. 15 |
| Reinvent Yourself for the New Environment | p. 17 |
| Recognize Yourself as a Player in the World Economy | p. 17 |
| Change is a Good Thing | p. 18 |
| Educate to Operate | p. 19 |
| Expanding Your Potential | p. 20 |
| Offer Your Services for Free (Sometimes) | p. 20 |
| Build More Than One eBay Business | p. 21 |
| Go to eBay Live! To Profit-Not Party | p. 22 |
| Invent Your Own Products | p. 24 |
| Profit with Partners | p. 25 |
| The Challenge of Growth in an Ever-Expanding World | p. 27 |
| Don't Get Too Far Ahead of the Curve | p. 28 |
| You're More Than a Powerseller | p. 29 |
| Keep Track of What You Earn, Not What You Sell | p. 30 |
| And Now, A Word of Good Cheer | p. 31 |
| PowerSource Your Product Line | p. 33 |
| Source What Will Sell | p. 34 |
| Wholesalers Versus Manufacturers | p. 36 |
| Craft and Expand Your Pipelines Till They Burst! | p. 37 |
| You Profit When You Buy, Not When You Sell | p. 39 |
| If You Can't Create, Customize | p. 40 |
| Web Sourcing Isn't for Wimps | p. 41 |
| Put it in the Want Ads | p. 44 |
| Terapeak is Unique-It was Built from the Inside Out | p. 45 |
| Use Worldwide Brands: They Prescreen for You | p. 48 |
| Put an Import Agent to Work for You | p. 50 |
| Merchandise Brokers Mean Business | p. 51 |
| Tell Other Sellers About Your Sources | p. 52 |
| Source What Sells-Elsewhere | p. 54 |
| Profit from Others' Mistakes | p. 55 |
| Sell Mountain Bikes in Winter: Use Clever Inventory Balancing | p. 56 |
| Forge Exclusive Deals with Manufacturers | p. 57 |
| Creating Sure-Fire Listings | p. 61 |
| Your Listing Advertises Your Business, Not Just Your Product | p. 63 |
| Target Your Listings to Your Audience | p. 64 |
| Rethink Your Pictures and Their Placement | p. 67 |
| Maybe Your Auctions Should Talk, Move, or Sing | p. 70 |
| Use Market Research to Design Your Templates | p. 72 |
| Test Your Listings | p. 75 |
| Working with the Right Consultant is a Bright Idea | p. 76 |
| Or Do It Yourself. Try eBay's Blackthorne Software-It's More Than a Seller's Assistant | p. 82 |
| Your Auctions Are Always Live and Changeable | p. 83 |
| Advertising, Incentives, Branding, and Other Ways to Make Your Mark | p. 89 |
| Add Your Reputation to Your Brand for Extraordinary Results | p. 92 |
| Use Feedback to Help Market Your Business | p. 93 |
| Use "Best Offer" as Bait | p. 96 |
| Give them Discounts and Convenience | p. 97 |
| Offer Promotions that Make Your Customers See Things Your Way | p. 100 |
| Blogs May be "Write" For You! | p. 102 |
| Drive Traffic to Your Listings Cost-Effectively with eBay Key Words | p. 105 |
| Google Adwords Campaigns can be Effective, but Challenging to Make Work | p. 108 |
| Get Noticed and Get Paid Through Search Engine Optimization | p. 109 |
| Get Yourself a Shtick | p. 112 |
| Fraud, Phish, and Fakes | p. 117 |
| Don't Assume It's Fraud | p. 120 |
| Keep Your Auctions Private | p. 122 |
| Don't Let Just Anyone Bid | p. 124 |
| Take a Second Look at the Second Chance | p. 125 |
| Don't Take Your Own Word For It | p. 127 |
| Head Them Off at the Pass | p. 128 |
| Security Mark Your Items | p. 130 |
| Don't Hesitate to Call the Police | p. 131 |
| Mind Your Business: A Seller's Toolbox | p. 135 |
| Get to Know eBay's Solutions Directory | p. 137 |
| Use eBay's Free Seller Onramp Service to Ramp Up Your Business | p. 139 |
| Traffic Analysis Tools: Find Out How They Found You | p. 141 |
| Start Building Your "Mpire" with These Free Tools | p. 143 |
| Fashion Your Own Custom-Tailored Auction Management Solution | p. 146 |
| The Seller Sourcebook Saves You Money and Time | p. 148 |
| Reply Manager Delivers an Automated E-mail Solution | p. 150 |
| Open Your Kitchen Drawer and Save Time and Money | p. 152 |
| Shipping: Streamline It and Make It Profitable | p. 159 |
| Double Your Shipping Charges | p. 162 |
| Don't Charge Anything for Shipping and Handling | p. 164 |
| Make Your Carriers Compete | p. 165 |
| Apply Time and Motion Studies | p. 167 |
| Carry Insurance Outside Your Carrier | p. 168 |
| Insure Yourself | p. 170 |
| Up-Sell and Cross-Sell Through Shipping | p. 171 |
| Shipping as Advertising | p. 173 |
| Get Shipshape with Shipworks-A Powerseller Favorite | p. 174 |
| Weatherize Your Shipments | p. 175 |
| Don't Drop Your Drop-Shipper | p. 176 |
| Selling Internationally: Around the World with eBay | p. 181 |
| Make Shipping Expensive | p. 184 |
| Know When Not to Make the Sale | p. 186 |
| Make Honesty Your Custom(s) | p. 187 |
| Find A "Local" International Partner Thousands of Miles Away | p. 189 |
| Read the Foreign Press | p. 190 |
| Speak the Language, Even When You Don't | p. 192 |
| Let Your Customers Be Your Consultants | p. 194 |
| What You Don't Know Can't Help You: Hire Your Own Consultant | p. 195 |
| Prove Your International Sales Experience with Mystoremaps | p. 196 |
| Create Different Ids for International Sales | p. 198 |
| Fill Out Customs Forms for Fun and Profit! | p. 200 |
| Your Online Store and So Much More | p. 205 |
| Your Business Name Really Matters | p. 207 |
| Your Listings Don't Matter As Much As Your Store | p. 209 |
| Your Store Should Please Your Customer, Not You | p. 210 |
| Design Your Templates to Keep People in Your Store | p. 214 |
| Make Your Store Part of a Virtual Mall | p. 216 |
| Take the Express Way to Boost Your eBay Sales! | p. 217 |
| Reach Millions of Google Searchers for Free with Google Base | p. 219 |
| Expand Your Checkout Options with Paypal's Virtual Terminal | p. 222 |
| Your Web Store: Maybe You Can Do It Yourself | p. 224 |
| Clearly Define Your Problems Before searching for a Solution | p. 226 |
| Reliability, Features, and Finally Price Should Drive Your Decision | p. 228 |
| An eBay Professional Beyond the Borders | p. 233 |
| Explore Free Sites: You Have Nothing to Lose | p. 235 |
| Explore eBay's Top Competitors | p. 239 |
| Take Your Niche and Look Beyond eBay | p. 240 |
| Become a Trading Assistant? Sure, But Not Like You'd Think | p. 242 |
| Add-Something Else If You Want An Independent Drop-Off Store | p. 244 |
| Recognize that eBay May Be Wrong for Your Sale | p. 246 |
| Boost Your Business By Educating Others | p. 249 |
| Get Paid for Consulting with Others Who Want to Do What You Have Done | p. 252 |
| eBay's Top Sellers Ranked By Feedback Numbers | p. 257 |
| eBay's Fastest Growing Sellers | p. 267 |
| Index | p. 275 |
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