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| Preface | |
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| Acknowledgments | |
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| Understanding the Change Process | |
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| Taking a Realistic Look at Change: The J Curve | |
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| The Human Dimension | |
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| The Five Stages of Change | |
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| The Path of Change | |
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| Putting the J Curve to Work | |
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| When Change Goes Well | |
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| When Change Goes Badly | |
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| Building on Creativity | |
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| How Long Will Change Take? | |
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| Make the J Curve Work to Your Advantage | |
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| Three Realities of the J Curve | |
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| Influencing People to Change | |
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| Ye Old Generic Change Speech | |
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| Reactions to Persuasion | |
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| Attention Inversion | |
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| The Importance of Focus | |
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| Does Persuasion Change Behavior? | |
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| Activation: The Art of Turning Resisters into Doers | |
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| Elements of Activation | |
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| How Does Activation Work? | |
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| Why Does It work? | |
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| How Does Activation Work in Practice? | |
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| How Do You Motivate Employees to Change? | |
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| Motivation: Intrinsic or Extrinsic | |
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| When Should You Use Activation? | |
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| Expanding Your Change Toolbox: Activation | |
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| Communicate at Ground Level | |
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| Use Your Altimeter | |
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| Getting Down to Ground Level | |
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| Ask, Don't Tell | |
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| The Jeopardy Technique | |
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| Styles of Asking | |
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| Common Problems and Solutions | |
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| Showing Sincerity | |
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| Practical Advice | |
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| Front-load the Rewards | |
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| Personalizing Praise | |
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| Why Don't We Praise More? | |
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| I Don't Know How to Praise | |
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| Personalizing Your Praise Upward | |
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| Make It Easy to Start | |
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| Sympathizing with Negative Reactions | |
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| Creating a Safe Learning Environment | |
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| Provide Practical Education | |
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| Offer Safety in Numbers | |
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| Giving Words of Encouragement | |
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| Help Them Get Started | |
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| Sustaining Change | |
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| Assign Accountability | |
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| Creating Accountability | |
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| The Necessity of Accountability | |
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| Establishing Accountability | |
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| Making Accountability a Part of the Culture | |
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| Sustaining Enthusiasm for Change | |
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| The Reflection Principle | |
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| Sources of Energy | |
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| Reactions to Setbacks | |
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| Alternative Sources of Energy | |
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| Continuous Change | |
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| Creating a Culture of Change | |
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| Surrounding People with Information | |
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| Practical Creativity | |
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| Everyone Can Contribute | |
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| Experimentation and Evolution | |
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| Rewarding Innovation | |
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| Removing Impediments | |
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| Publicizing Success | |
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| Creating Your Small World | |
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| Index | |