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Words That Sell More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas

ISBN-10: 0071467858
ISBN-13: 9780071467858
Edition: 2nd 2006
Authors: Richard Bayan
List price: $18.00 Buy it from $13.39
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Description: Listing more than 2,500 high powered words, phrases and slogans, this reference is aimed at anyone who needs instant access to key words that make the difference in selling. Arranged by category, it can be used to help sell ideas or widgets.

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Book details

List price: $18.00
Edition: 2nd
Copyright year: 2006
Publisher: McGraw-Hill Education
Publication date: 4/5/2006
Binding: Paperback
Pages: 160
Size: 8.25" wide x 8.50" long x 0.50" tall
Weight: 0.682
Language: English

Listing more than 2,500 high powered words, phrases and slogans, this reference is aimed at anyone who needs instant access to key words that make the difference in selling. Arranged by category, it can be used to help sell ideas or widgets.

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

Preface/Acknowledgments
Introduction to the Second Edition
How to Use This Book
A Crash Course in Copywriting
Categories of Copy
Grabbers
Teasers
Free/Prize
Sale/Discount
Trial Offer/No Obligation
Heads and Slogans
Salutations and Invitations
Opening with a Question
Opening with a Statement
Opening with a Challenge
Snappy Transitions
All-Purpose Grabbers
Descriptions and Benefits
Appealing
Authentic
Belonging/Membership
Big/Many
Choice/Control
Comfortable
Competitive
Complete/Thorough
Convenient
Distinguished/Status
Durable/Solid
Easy
Exciting/Stimulating
Experienced/Expert
Fabulous
Fast
Fresh/Wholesome
Fun/Cheerful
Gift
Good-Looking
Healthful
Honest
Improved
Indispensable
Informative
Luxurious
Made
Money-Making
Money-Saving
New/Advanced
Plain/Natural
Pleasure/Satisfaction
Popular
Powerful
Reliable
Results/Performance
Romantic
Security/Peace of Mind
Self-Improvement
Sensory Qualities
Service/Help
Sexy
Small/Less
Sophisticated/Smart
Stylish
Suitable
Superior
Timely
Traditional/Classic
Unusual
Useful/Practical
Valuable
Clinchers
Persuading Your Audience
Minimizing Risk
The Moment of Decision
The Call to Action
The P.S.
The Lift Note
Guarantees
Order Information
Following Through
Special Strategies
Enhancing Your Company's Image
Justifying a High Price
Knocking the Competition
Using Demographics to Impress
Flattering the Reader
Selling Yourself: Personal Traits
Selling Yourself: Achievements
Selling Your Ideas
Appendix
"Puffspeak"-And Its Alternative
Wordy Expressions
Commonly Misspelled Words
Commonly Confused Words
Further Reading
Key Word Index

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