Words That Sell, Revised and Expanded Edition The Thesaurus to Help You Promote Your Products, Services, and Ideas

Name: Words That Sell, Revised and Expanded Edition The Thesaurus to Help You Promote Your Products, Services, and Ideas
Price: 3.6 USD
Availability: InStock
ISBN: 9780071467858

ISBN-10: 0071467858

ISBN-13: 9780071467858

Edition: 2nd 2006

Authors: Richard Bayan

List price: $22.00

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Description:

Listing more than 2,500 high powered words, phrases and slogans, this reference is aimed at anyone who needs instant access to key words that make the difference in selling. Arranged by category, it can be used to help sell ideas or widgets.

Book details

List price: $22.00
Edition: 2nd
Copyright year: 2006
Publisher: McGraw-Hill Education
Publication date: 4/5/2006
Binding: Paperback
Pages: 160
Size: 8.60" wide x 8.70" long x 0.33" tall
Weight: 0.682
Language: English

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.



Preface/Acknowledgments


Introduction to the Second Edition


How to Use This Book


A Crash Course in Copywriting


Categories of Copy



Grabbers


Teasers


Free/Prize


Sale/Discount


Trial Offer/No Obligation


Heads and Slogans


Salutations and Invitations


Opening with a Question


Opening with a Statement


Opening with a Challenge


Snappy Transitions


All-Purpose Grabbers



Descriptions and Benefits


Appealing


Authentic


Belonging/Membership


Big/Many


Choice/Control


Comfortable


Competitive


Complete/Thorough


Convenient


Distinguished/Status


Durable/Solid


Easy


Exciting/Stimulating


Experienced/Expert


Fabulous


Fast


Fresh/Wholesome


Fun/Cheerful


Gift


Good-Looking


Healthful


Honest


Improved


Indispensable


Informative


Luxurious


Made


Money-Making


Money-Saving


New/Advanced


Plain/Natural


Pleasure/Satisfaction


Popular


Powerful


Reliable


Results/Performance


Romantic


Security/Peace of Mind


Self-Improvement


Sensory Qualities


Service/Help


Sexy


Small/Less


Sophisticated/Smart


Stylish


Suitable


Superior


Timely


Traditional/Classic


Unusual


Useful/Practical


Valuable



Clinchers


Persuading Your Audience


Minimizing Risk


The Moment of Decision


The Call to Action


The P.S.


The Lift Note


Guarantees


Order Information


Following Through



Special Strategies


Enhancing Your Company's Image


Justifying a High Price


Knocking the Competition


Using Demographics to Impress


Flattering the Reader


Selling Yourself: Personal Traits


Selling Yourself: Achievements


Selling Your Ideas


Appendix


"Puffspeak"-And Its Alternative


Wordy Expressions


Commonly Misspelled Words


Commonly Confused Words


Further Reading


Key Word Index